http://www.btobonline.com http://www.btobonline.com en-us Fri, 20 Nov 2009 06:00:00 EST 10 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Mon, 16 Nov 2009 06:01:00 EST Social media marketing expert Paul Dunay offers b-to-b marketers five tips to using social media effectively in their marketing efforts. No. 1and#8212;and#8220;Tell Good stories.and#8221; No. 2and#8212;and#8220;Make Them Sticky. Mon, 16 Nov 2009 06:01:00 EST B-to-b companies can learn valuable lessons from successful b-to-c company Zappos. Check out TopRankand#8217;s Online Marketing blog to read a round-up of the highlights from Zappos CEO Tony Hsiehand#8217;s keynote address at PubCon 2009. Mon, 16 Nov 2009 06:01:00 EST Sales Lead Insights' Mac McIntosh interviews Stephanie Miller of Return Path. Of particular note is Stephanie's checklist of 10 e-mail best practices.