BtoB Magazine - E-Mail Marketing Stories http://www.btobonline.com http://www.btobonline.com en-us Tue, 9 Feb 2010 06:00:00 EST 10 BtoB Magazine 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif 3 items that should be in your 2010 e-mail budget Thu, 4 Feb 2010 10:56:00 EST After hearing about job and spending cuts for months, e-mail marketing company ExactTarget, in conjunction with training and advice provider Econsultancy, this week released a new research brief that contains a little good news about marketing... Which e-mail marketing best practices are most important for small businesses? Thu, 4 Feb 2010 10:50:00 EST E-mail marketing is one of the easiest and most cost-effective ways to market a small business. Donand#8217;t fall into the trap of thinking you need to know everything about e-mail before you get started. E-mail secrets and lies: The call to action Thu, 28 Jan 2010 11:17:00 EST Your e-mail message's call to action is often what gets people to click through or, even better, take a step toward making a purchase. Still, the wrong call to action or design can sink a campaign. Why should I collect preferences from my customers and prospects? Thu, 28 Jan 2010 11:18:00 EST Collecting preferences, interests, likes and dislikes from your customers and prospects to better understand them as individuals is the foundation for developing more relevant, effective messaging for your e-mail marketing communications.