http://www.btobonline.com http://www.btobonline.com en-us Fri, 20 Nov 2009 06:00:00 EST 10 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Wed, 18 Nov 2009 17:24:00 EST If you have people on your e-mail marketing list who have never opened a campaign or clicked on a link, you are not alone. Or perhaps you have those who haven't done so in a long time, but they haven't bounced or unsubscribed. Wed, 18 Nov 2009 17:25:00 EST Last week, and#8220;EMIand#8221; profiled Schneider Electricand#8217;s use of couponing in its online marketing efforts. Thu, 12 Nov 2009 11:10:00 EST Coupons may not seem like a good bet for b-to-b marketers, conjuring up visions of online retailers that offer free shipping or free gifts to turn a quick sale. Thu, 12 Nov 2009 11:15:00 EST Marketers gather data in different ways: comments, suggestions, surveys and order forms, for starters. But what is the best way to connect your e-mail marketing efforts to the customer information and preferences gathered in those online forms?