http://www.btobonline.com http://www.btobonline.com en-us Fri, 20 Nov 2009 06:00:00 EST 10 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Thu, 19 Nov 2009 12:50:00 EST New Yorkand#8212;American Express Co. announced the formation of American Express Business Insights, an analytics and consulting organization to serve business customers. Thu, 19 Nov 2009 12:52:00 EST Indianapolisand#8212;Marketing software and services company Aprimo Inc. has introduced a software-as-a-service integrated solution to manage interactive marketing campaigns. Thu, 19 Nov 2009 12:53:00 EST Washington, D.C.and#8212;The U.S. Postal Service announced a net loss of $3.8 billion for its 2009 fiscal year ended Sept. 30, compared with a loss of $2.8 billion the previous fiscal year. Thu, 19 Nov 2009 12:55:00 EST New Yorkand#8212;Research firm Dynamic Logic has introduced Adometer, an optimization tool that gives advertisers an early indication of a campaignand#8217;s performance. Wed, 18 Nov 2009 14:54:00 EST New Yorkand#8212;Digital Marketing Collective, a collective of four marketing agencies, announced its opening as a resource for marketers. Wed, 18 Nov 2009 14:56:00 EST San Jose, Calif.and#8212;LiveWorld, a social media marketing agency, Tuesday rolled out four products designed to help marketers handle marketing via social media. Wed, 18 Nov 2009 14:58:00 EST Roswell, Ga.and#8212;Marketing agency Leader Enterprises announced the acquisition of Bottlecap Development, an Atlanta-based Web development company. Wed, 18 Nov 2009 15:01:00 EST New Yorkand#8212;Mediabrands announced that Tara Comonte has been promoted to worldwide CFO and COO from her current position of CFO. With her expanded responsibilities, Comonte will help lead diversification and growth of the Mediabrands business. Tue, 17 Nov 2009 15:15:00 EST New Yorkand#8212;The Interactive Advertising Bureau released Vast 2.0, an update to its digital video ad serving template released last year. Tue, 17 Nov 2009 15:17:00 EST New Yorkand#8212;Pfizer Animal Health has selected Bader Rutter, Milwaukee, as agency of record for its U.S. cattle business. Bader Rutter will provide marketing and communications services to Pfizer Animal Health beginning Jan. 1.