http://www.btobonline.com http://www.btobonline.com en-us Tue, 9 Feb 2010 06:00:00 EST 10 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Tue, 9 Feb 2010 12:39:00 EST New Yorkand#8212;Advertisers that ran TV spots during Super Bowl XLIV saw a surge in social media activity on Sunday, according to a report from media company Initiative. Tue, 9 Feb 2010 12:43:00 EST Atlantaand#8212;Rich media company EyeWonder announced a partnership with Brightcove, an online video provider, to help clients improve their online video advertising programs. Tue, 9 Feb 2010 12:46:00 EST San Franciscoand#8212;Bizo, an online b-to-b audience targeting platform and advertising network, announced Tuesday that Bryan Burdick has joined the company as corporate development officer. Tue, 9 Feb 2010 12:47:00 EST New Yorkand#8212;Initiative has hired Raquel Krouse as senior VP-director of Prophesee, its social media division. Mon, 8 Feb 2010 12:59:00 EST Cambridge, Mass. Mon, 8 Feb 2010 13:00:00 EST Chicagoand#8212;Northstar Travel Media, the Secaucus, N.J.-based publisher of Meetings and Conventions, is poised to pull the trigger on a deal to acquire travel properties from Nielsen Co.' Mon, 8 Feb 2010 13:01:00 EST BtoB has kicked off an awards program to honor marketers and agencies for superior use of social media channels. Mon, 8 Feb 2010 13:03:00 EST White Plains, N.Y.and#8212;Cost-effectively acquiring new customers to grow their business is the biggest issue facing b-to-b marketers, according to a survey by database management company MeritDirect. Mon, 8 Feb 2010 13:04:00 EST Cupertino, Calif.and#8212;Apple Inc. has posted a warning on its developer Web site that it will reject iPhone apps intended mainly to provide location-based advertising. Mon, 8 Feb 2010 13:11:00 EST Southport, Conn.and#8212;Online marketing company eWayDirect Inc. has added a new segmentation feature to its multichannel marketing platform, allowing marketers to categorize customers based on their order histories.