Nearly 40% of marketers plan to boost budgets

Kate Maddox

As the economy slowly shows signs of recovery, almost 40% of b-to-b marketers say they plan to boost their marketing budgets next year, according to BtoB's “2010 Outlook: Marketing Priorities and Plans” survey.

Study: IT marketers meeting buyers' online content needs

Mary E. Morrison

Marketers are doing a much better job of giving IT buyers the types of content they seek in the media formats they prefer, according to TechTarget's “2009 Media Consumption Benchmark Report 2: Closing the Gap.”

Research Findings: Social Media Use Soars Among B-To-B Marketers

On September 16, BtoB publisher Bob Felsenthal presented findings from BtoB Magazine and the Association of National Advertiser's recent survey. The survey results show a dramatic growth in the use of social media as a marketing tactic.

Social media use soars among b-to-b marketers

Ellis Booker

Social media and viral video have seen dramatic growth among b-to-b marketers, and virtually all forms of newer media are now valued by these marketers as demand generation channels, according to an exclusive survey of b-to-b and b-to-c marketing professionals by BtoB and the Association of...