Kate Maddox
As the economy slowly shows signs of recovery, almost 40% of b-to-b marketers say they plan to boost their marketing budgets next year, according to BtoB's “2010 Outlook: Marketing Priorities and Plans” survey.
From the November 16, 2009 issue of BtoB Magazine
Mary E. Morrison
Marketers are doing a much better job of giving IT buyers the types of content they seek in the media formats they prefer, according to TechTarget's “2009 Media Consumption Benchmark Report 2: Closing the Gap.”
From the October 12, 2009 issue of BtoB Magazine
On September 16, BtoB publisher Bob Felsenthal presented findings from BtoB Magazine and the Association of National Advertiser's recent survey. The survey results show a dramatic growth in the use of social media as a marketing tactic.
From the September 17, 2009 issue of BtoB Magazine
Ellis Booker
Social media and viral video have seen dramatic growth among b-to-b marketers, and virtually all forms of newer media are now valued by these marketers as demand generation channels, according to an exclusive survey of b-to-b and b-to-c marketing professionals by BtoB and the Association of...
From the July 20, 2009 issue of BtoB Magazine
Rich Karpinski
B-to-b marketers looking to get the most bang for their CRM buck would do well to invest in core selling, order-taking and customer service platforms, according to a new study from Forrester Research.
From the July 20, 2009 issue of BtoB Magazine
Shelton, Conn.—Exhibitors at trade shows are becoming increasingly focused on attendee quality and buying power, in particular, as they plan to exhibit at fewer shows this year, according to a new research study by BPA Worldwide.
From the March 09, 2009 issue of BtoB Magazine
Cambridge, Mass.
From the February 03, 2009 issue of BtoB Magazine
Redwood City, Calif.—Despite economic concerns, businesses will continue to invest in key marketing programs in the coming year, with a particular focus on programs that yield a high return on investment, such as e-mail and search marketing.
From the December 19, 2008 issue of BtoB Magazine
Framingham, Mass.—Online technology vendor marketing information is relevant to potential buyers "less than half the time," according to a survey of about 400 information technology buyers conducted by International Data Group.
From the December 19, 2008 issue of BtoB Magazine
Kate Maddox
Despite the recession, nearly one-third of b-to-b marketers plan to increase their marketing budgets next year, according to BtoB’s "2009 Marketing Priorities and Plans" survey.
From the December 08, 2008 issue of BtoB Magazine
Richard Karpinski
Shockingly low investments in marketing technology and still immature operational processes are putting b-to-b marketers firmly behind the eight ball when it comes to planning and optimizing marketing activities month to month, let alone across longer time horizons.
From the December 08, 2008 issue of BtoB Magazine
Richard Karpinski
Even as analysts and experts predict the coming age of more collaborative, enterprise-ready customer relationship management (CRM), savvy marketers have begun using a variety of social media tools already at their disposal to bring CRM 2.0 in through the backdoor.
From the December 08, 2008 issue of BtoB Magazine
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