The Magazine for Business Publishing Executives
SEARCH  
 
 
COVER STORY
 
Marie Griffin
As their traditional high-revenue, high-cost, printcentric business model fades into the sunset, business media leaders know that no single revenue source will replace those dollars—not even digital media.
February 05, 2010
 
 
A slew of new mobile devices promises to give media companies, at long last, a hardware platform for monetizing digital content through users and advertisers.
February 05, 2010
 
Marie Griffin
Last month, The New York Times Co. confirmed that it would implement a “metered model” in 2011, charging users to access content on nytimes.com after they have viewed an as-yet-undetermined number of articles for free.
February 05, 2010
 
UPFRONT
 
Sean Callahan
In the wake of Gordon T. Hughes II's announcement last month that he will be leaving his post as president-CEO of American Business Media in July, the organization he has led since 1994 set in motion the search for his successor.
February 05, 2010
 
Ellis Booker, editor, Media Business
The wait is over: Apple Computer's iPad made its grand entrance last month. As usual, Apple devotees are impatient to get their hands on Steve Jobs' latest sexy product. But just behind this group is an entire industry: print media.
February 05, 2010
 
 
Marie Griffin
Complacency had no home at the Software and Information Industry Association (SIIA) Summit last month in New York.
February 05, 2010
 
Marie Griffin
United Business Media's TechWeb has retired the 2½-year-old bMighty brand and is now addressing the small and midsize business market through InformationWeek SMB.
February 05, 2010
 
Sean Callahan
Last month Duncan McIntosh Co. saved Editor & Publisher from drowning when it acquired the iconic b-to-b magazine from Nielsen Business Media, which had shuttered it as of Dec. 31.
February 05, 2010
 
BtoB is kicking off an awards program to honor marketers and agencies for superior use of social media channels.
February 05, 2010
 
SPECIAL REPORT
 
Sean Callahan
As large publishing companies jettison advertising-supported products, smaller firms are moving to the forefront.
February 05, 2010
 
SALES & MARKETING
 
Matthew Schwartz
With the online advertising model increasingly vulnerable due to the commoditization of news and information wrought by the Web, a growing number of business publishers have stopped debating paid-versus-free and are now scrambling to shift their brands to a subscription model.
February 05, 2010
 
In January, publishing veteran Richard Beckman was tapped as the CEO of e5 Global Media, a newly formed company whose assets include AdweekMedia, Billboard and The Hollywood Reporter. The brands were acquired Dec. 31 from Nielsen Business Media.
February 05, 2010
 
 
M&A
 
Sean Callahan
Last year was an extraordinarily sluggish one for M&A activity in business media, but it ended with a surge of deals.
February 05, 2010
 
Michael Parker is a managing director at AdMedia Partners, a mergers and acquisitions firm he joined in 2007. Previously, he was senior VP of Nielsen Business Media's marketing and media group. He recently discussed his expectations for M&A activity this year in the b-to-b media sector.
February 05, 2010
 
 
PRODUCTION
 
Mark J. Miller
Versioning, or putting out different versions of the same issue to target specific demographics, has been around for some time, but advanced technology is now making it even simpler to create seemingly “personalized” versions for readers.
February 05, 2010
 
David Steinhardt is president-CEO of the International Digital Enterprise Alliance (IDEAlliance), a not-for-profit group that focuses on IT issues in the publishing industry.
February 05, 2010
 
 
Sean Callahan
R.R. Donnelley & Sons Co. made a public offer to buy Quebecor World when the Montreal-based printer was in bankruptcy protection last spring. The deal Donnelley finally offered was valued at about $1.8 billion after the Chicago-based printing giant upped its initial offer, which had been about $1.
February 05, 2010
 
CIRCULATION
 
Mark J. Miller
More than 350 million people are actively using Facebook. More than 1 million people are tweeting the day away on Twitter. At least some of them have to be interested in your publication, right?
February 05, 2010
 
PEOPLE
 
Charlotte Woolard
The channel for value-added resellers of technology products and services has evolved in the seven years since Kelley Damore left her position as editor in chief of CRN, but the primary mission of the flagship publication of Everything Channel has stayed the same.
February 05, 2010
 
 
Todd Larsen, who was named president of Dow Jones & Co. Jan. 4, announced a a new organiza¬tional structure that divides the News Corp.
February 05, 2010
 
ENDNOTE
 
Richard Mead, managing director, Jordan, Edmiston Group Inc.
This year will be a pivotal, transformational one for b-to-b media. Regardless of industry sector, everyone across the media landscape should accept the fact that users of b-to-b marketing and information products constantly expect and demand more relevant, timelier products and services.
February 05, 2010
 
 


Digital Edge Now On-Demand



Read the new issue:
The leading business to business marketing magazine




 

SITE MAP   |   MEDIA KIT   |   CONTACT US   |   SUBSCRIBE   |   NEWSLETTER   |   PDFS
 
BtoBonline.com Privacy Policy. Copyright 2010, Crain Communications Inc.
Information  |  For advertising information contact Robert Felsenthal.