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COVER STORY
 
From C-Level executives operating on the front lines to the media merchant bankers who broker the big deals, our annual list is your guide to the major players in the world of business media.
November 13, 2009
 
 
UPFRONT
 
When Media Business surveyed b-to-b marketers last month, what really surprised me was the importance they put on intimate events and webcasts. Both ranked very high—higher than trade shows.
November 13, 2009
 
Marie Griffin
The day before announcing that the U.S. Postal Service will not increase most postal rates in 2010...
November 13, 2009
 
Sean Callahan
American Business Media has struggled in the first year of the Obama administration to get Congress to pay close attention to its key messages concerning postal rates, behavioral targeting and intellectual property rights, a lobbyist for the association said earlier this month during an ABM...
November 13, 2009
 
Sean Callahan
Several speakers gave what amounted to pep talks for a beleaguered b-to-b media industry at the American Business Media Executive Forum in New York earlier this month.
November 13, 2009
 
This month's ABM Executive Forum offered several clear-eyed assessments of the challenges involved in a traditional b-to-b media company's attempting to introduce paid content or data businesses.
November 13, 2009
 
Marie Griffin
Which industry is poised to be a leader rather than a laggard when the economy rebounds? Media.
November 13, 2009
 
SPECIAL REPORT
 
Matthew Schwartz
A dramatic expansion of media types has sparked new interest among marketers for custom content services...
November 13, 2009
 
B-to-b media veteran Charles Lee recently took charge as VP-strategic programs and custom solutions at IDG Strategic Marketing Services (SMS). Formerly VP-business development and IDG corporate sales, Lee was promoted in September as part of the unit's rebranding as SMS.
November 13, 2009
 
SALES & MARKETING
 
Matthew Schwartz
Publishers are making tough choices to generate more revenue from the Web
November 13, 2009
 
The Bernie Madoff scandal has spooked wealthy investors about properly protecting their assets, according to Ed Finn, president and editor of Barron's (300,000 circ.), which is published by Dow Jones & Co.
November 13, 2009
 
M&A
 
Richard Mead, managing director of Jordan, Edmiston Group, discusses prospects for M&A activity in the business media sector in 2010.
November 13, 2009
 
Matthew Schwartz
B-to-b media companies are gradually starting to shift their focus from dealing with bank covenants to stabilizing their businesses and adjusting their portfolios, according to Kathleen Thomas, managing director of media investment bank Ber-kery, Noyes & Co.
November 13, 2009
 
EVENTS
 
Charlotte Woolard
Newly released CEIR study identifies strategies to attract young professionals
November 13, 2009
 
PRODUCTION
 
Mark J. Miller
Cutting Saturday mail service could have big impact on production, distribution
November 13, 2009
 
Commercial printer Quad/Graphics has been at the forefront of the environmental movement in the publishing community. Joe Muehlbach is the company's corporate director of facilities and environmental policy.
November 13, 2009
 
CIRCULATION
 
Mark J. Miller
Some say it will be difficult for BPA's new Web analytics data to replace current reporting
November 13, 2009
 
PEOPLE
 
Roger Neal, senior VP-general manager of Businessweek.com, is leaving and will not join Bloomberg LP, according to a memo sent by Bloomberg's Norman Pearlstine and posted at TalkingBizNews.com.
November 13, 2009
 
Charlotte Woolard
When ALM hired Scott Pierce, the company signaled that its planned step this month into the world of 365-day-a-year online trade shows will not be a one-off.
November 13, 2009
 
ENDNOTE
 
Matthew Yorke, president, IDG Strategic Marketing Services.
Ten years ago, the technology b-to-b publishing industry had a stellar year: about 140,000 ad pages and predictable profits. Publishers had defined audiences, built print vehicles to reach them and charged advertisers for the right to promote their products.
November 13, 2009
 
 


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