MEDIA BUSINESS
SALES AND MARKETING |
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SALES & MARKETING
Matthew Schwartz
With the online advertising model increasingly vulnerable due to the commoditization of news and information wrought by the Web, a growing number of business publishers have stopped debating paid-versus-free and are now scrambling to shift their brands to a subscription model.
February 05, 2010
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SALES & MARKETING
In January, publishing veteran Richard Beckman was tapped as the CEO of e5 Global Media, a newly formed company whose assets include AdweekMedia, Billboard and The Hollywood Reporter. The brands were acquired Dec. 31 from Nielsen Business Media.
February 05, 2010
SRDS' new service, which rolled out in late October, is designed to help business publishers sell more integrated marketing packages and provide media buyers with a more comprehensive view of both the print and Web media outlets available in particular markets.
December 04, 2009
Matthew Schwartz
Recent moves by The New York Times and The Wall Street Journal to introduce editions tailored to specific cities could be the opening salvo in a struggle by national media brands to gain ad dollars from local businesses that are shifting their marketing budgets to the Web, industry...
December 04, 2009
Matthew Schwartz
Publishers are making tough choices to generate more revenue from the Web
November 13, 2009
The Bernie Madoff scandal has spooked wealthy investors about properly protecting their assets, according to Ed Finn, president and editor of Barron's (300,000 circ.), which is published by Dow Jones & Co.
November 13, 2009
Steve Weitzner, CEO, Ziff Davis Enterprise
B-to-b media veteran Steve Weitzner is CEO of Ziff Davis Enterprise, whose brands include eWeek.com and WebBuyersGuide.com. The company recently joined forces with search engine company JAZD to create TechDirect, an online directory for global enterprise IT buyers.
October 09, 2009
Matthew Schwartz
Rebranding of IDG corporate sales reflects growing number of ancillary programs
October 09, 2009
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FROM THE EDITOR |
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Ellis Booker, editor, Media Business
The wait is over: Apple Computer's iPad made its grand entrance last month. As usual, Apple devotees are impatient to get their hands on Steve Jobs' latest sexy product. But just behind this group is an entire industry: print media.
February 05, 2010
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ENDNOTE |
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Richard Mead, managing director, Jordan, Edmiston Group Inc.
This year will be a pivotal, transformational one for b-to-b media. Regardless of industry sector, everyone across the media landscape should accept the fact that users of b-to-b marketing and information products constantly expect and demand more relevant, timelier products and services.
February 05, 2010
Endnote Archive
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