BtoB’s Leading Edge:
Demand Generation in the Digital Age
NOW ARCHIVED!
BtoB’s Leading Edge is the only online, virtual conference dedicated to the best in lead management technologies and tactics for b-to-b marketers. With absolutely no cost to you and no travel required, you’ll hear from a host of industry leaders from your desktop.
Sessions include:
Keynote:
Social Media and Lead Gen
Patrick Crane, VP of Marketing and Advertising, LinkedIn
Keynote:
Effective Lead Generation, the Cisco Way
Jere King, VP of Field Marketing, Cisco Systems
What's more, we've added many great breakout sessions, including:
Marketing Automation Best Practics: Lessons learned from 500 Customers
Reach the Decision Maker: Building Calls to Action that Drive Sales Engagement
Lead Scoring: The Foudnation of World Class Lead-Management Programs
Follow the Leads: Identifying and Targeting Small Business Prospects
Resolving the Content Rubik's Cube: Creating Content that Delivers
B-to-B Offer Strateges That Fill Your Sales Pipeline
With the pressure for marketing accountability stronger then ever, lead generation is increasingly the core of a savvy marketer’s campaign. Because BtoB’s Leading Edge will examine the many aspects of demand generation, you’re sure to find relevant information you can immediately put to use.
NOW ARCHIVED
