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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Keith Pigues, VP-CMO, Ply Gem Industries
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Hands-On Newsletter
 
Hands On Marketing Newsletter
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HANDS ON
 
Mary O'Brien is founder and chairwoman of the Pay Per Click (PPC) Summit series of conferences. “Hands On: Search” recently asked her about best practices in pay-per-click search advertising.
November 18, 2009
 
 
FROM THE TRENCHES
 
Matthew Schwartz
Dave Harvey had a tough case on his hands. In September 2008, he started work as senior marketing manager for Morrison & Foerster, a 1,000 attorney-strong law firm that caters to technology and life sciences companies.
November 11, 2009
 
TECH NEWS
 
Kate Maddox
Framingham, Mass.—Worldwide spending on Internet advertising totaled $14.6 billion in the third quarter, down 1% from the same period last year, according to research firm IDC.
November 11, 2009
 
Kate Maddox
San Francisco—Twitter and LinkedIn announced a partnership that allows users to share status updates across the social networking sites.
November 10, 2009
 
Sean Callahan
New York—News Corp.'s Dow Jones & Co. Monday announced a new release of Dow Jones Companies & Executives Sales, an information product designed to help b-to-b sales and marketing teams keep up to date on the companies they call on.
November 09, 2009
 
Kate Maddox
San Francisco—CBS Interactive unveiled a new ad unit called “The Lightbox” that is available across its online properties including CBS.com, CBSNews.com, CNET.com, GameSpot.com and TV.com. The unit is a customizable ad format that is illuminated and takes over the entire Web page.
November 09, 2009
 


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