 |
|
FEATURES
GUIDES
RESOURCES
MEDIA BUSINESS
ABOUT US
 |
|
Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Laura Howard, CMO, ECI Telecom
|
|
|
|
|
Events Calendar
If you would like to receive an e-mail notification of future BtoBevents, please e-mail BtoBevents@crain.com. We currently hold events in New York, Chicago, Boston, and San Francisco. Please note the city or cities for which you would like to receive event information.
|
A total of 16 events have been found. |
Wednesday, January 27, 2010 - January 29, 2010
|
Internet Dating Conference |
| iDate Miami is the largest industry gathering of the year and focuses on all business aspects of the online dating and matchmaking market. 66% of the attendance are online dating senior executives. Topics include: New technology, online dating software, social networking software, internet dating marketing strategies, partnerships, legal issues, mobile, background search and payments. The 2010 Miami event will include the industry awards as well. |
| Event Time | 08:00 - 05:00 |
| Location | Miami Beach Convention Center |
| City | Miami, Florida |
| Web Address | http://www.internetdatingconference.com |
| Phone | +1 212 722 1744 ext 101 |
| Event Type | Business Conference for the Online Dating Industry |
| Target Audience | Online Dating Executives, Internet Dating Executives, Marketing Professionals, Matchmakers, Payment Processors, Software companies |
| Organizer | Ticonderoga Ventures, Inc. |
| Cost | $995.00 |
|
| |
Thursday, February 11, 2010
|
| TV and Everything Video Forum |
| Event Time | 7:30 a.m. - 3:30 p.m. |
| Location | New York Marriott Marquis, Times Square 1535 Broadway - 5th Floor Westside Ballroom |
| City | New York, New York |
| Web Address | http://www.ana.net/events/conferencemtg/TAF-FEB10 |
| Event Type | TV and video continue to present great opportunities to advertisers. Overall television viewership is at an all-time high as the average U.S. viewer watches 4 hours and 49 minutes of television per day-up 20 percent from a decade ago, according to Nielsen. The trade press reports that television is reaping the greatest benefits of an improved advertising market due to stronger-than-expected demand. There are exciting developments in technology, including mass availability of addressable TV. Meanwhile, other types of video are enjoying robust growth. Online video advertising is forecast to be the fastest-growing segment of the media industry through 2012. Mobile has been hyped as |
| Target Audience | Marketers/Advertisers/Public Relations Professionals |
| Organizer | Association of National Advertisers |
| Cost | Member: $595 Non-Member: $695 |
|
| |
Tuesday, February 16, 2010 - February 17, 2010
|
| Predictive Analytics World Coming Feb 16-17 to San Francisco |
| Predictive Analytics World is the business-focused event for predictive analytics professionals, managers and commercial practitioners, covering commercial deployment across industries and software vendors. December 18 Super Early Bird (save $400); January 15 Early Bird (save $200). Promo: Take additional $50-$150 discount with code BBO150 |
| Event Time | 8:00 am - 7:30 pm |
| Location | Palace Hotel, 2 New Montgomery Street |
| City | San Francisco, California |
| Web Address | http://www.predictiveanalyticsworld.com/ |
| Event Type | Conference and Networking |
| Target Audience | Managers, marketers, and technology experts. No matter what your relationship to predictive analytics projects, you will find value in the sessions, case studies and networking available at Predictive Analytics World. |
| Organizer | Predictive Analytics World |
| Cost | $1590 |
|
| |
Thursday, February 18, 2010
|
BtoB NetMarketing Breakfast Series - San Francisco |
Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.
Speakers include:
-Arlene Villanueva, Global Media Director - Intel Marketing Strategy & Campaigns, Intel Corporation
-Elaine Cheung, VP-Corporate Marketing, Brocade Communications Systems
-Chris Boorman, CMO, Informatica
-Kevin Cox, Senior Director of Strategic Initiatives, SAP |
| Event Time | 7:45 AM - 10:00 AM - 7:45 - 8:30 a.m. - Networking Breakfast / Registration
8:30 - 10:00 a.m. - Program / Q&A |
| Location | Hotel Nikko, 222 Mason Street |
| City | San Francisco, CA |
| Web Address | https://home.btobonline.com/clickshare/eventPurchase.do?CSProduct=btobonline-event&CSEventId=40 |
| Event Type | Networking and Panel Discussion |
| Organizer | BtoB Magazine |
| Cost | Free for pre-registered corporate marketers. Note: Marketers are required to register at least 24 hours in advance of the event and must present a business card as proof of position title. This offer does not apply to agency professionals or vendors.
For all others: $50 pre-registration; $60 at the door |
|
| |
Thursday, February 25, 2010
|
BtoB NetMarketing Breakfast - New York |
Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.
Speakers include:
-Dave Frankland, Principal Analyst, Forrester Research
-Additional speakers to be announced. |
| Event Time | 7:45 AM - 10:00 AM - 7:45 - 8:30 a.m. - Networking Breakfast / Registration
8:30 - 10:00 a.m. - Program / Q&A |
| Location | Grand Hyatt, 109 East 42nd Street |
| City | New York, NY |
| Web Address | https://home.btobonline.com/clickshare/eventPurchase.do?CSProduct=btobonline-event&CSEventId=42 |
| Organizer | BtoB Magazine |
| Cost | Free for pre-registered corporate marketers. Note: Marketers are required to register at least 24 hours in advance of the event and must present a business card as proof of position title. This offer does not apply to agency professionals or vendors.
For all others: $50 pre-registration; $60 at the door |
|
| |
Thursday, February 25, 2010
|
BtoB Webcast: Testing to Improve the Effectiveness of Your E-Mail Marketing Campaigns |
| In this webinar, Wendy Lowe, Director of Product Marketing for Campaigner and Mark Brownlow of Email Marketing Reports, will discuss the importance of testing, how to employ testing in your next email marketing campaign, and what to test to get the most out of your email marketing. They will also share examples of how testing things like your subject line, email template, and best day of the week to send can be used to improve response rates. |
| Event Time | 2:00 PM EST - 3:00 PM EST |
| Web Address | http://event.on24.com/r.htm?e=193240&s=1&k=901901210C58A6800B54B3D804C41814&partnerref=webc |
| Event Type | Webcast |
| Organizer | BtoB Magazine |
| Cost | Free (registration is required) |
|
| |
Thursday, March 4, 2010
|
BtoB NetMarketing Breakfast - Atlanta |
Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.
Speakers include:
-Heather Foster, Vice President of Marketing, ControlScan, Inc.
-Pamela Evans, Senior Marketing Manager, IBM Software Group, Marketing
-Paul Shiman, Vice President of Marketing and Strategic Alliances, Stratix Corporation |
| Event Time | 7:45 AM - 10:00 AM - 7:45 - 8:30 a.m. - Networking Breakfast / Registration
8:30 - 10:00 a.m. - Program / Q&A |
| Location | The InterContinental Buckhead, 3315 Peachtree Rd NE |
| City | Atlanta, GA |
| Web Address | https://home.btobonline.com/clickshare/eventPurchase.do?CSProduct=btobonline-event&CSEventId=43 |
| Organizer | BtoB Magazine |
| Cost | Free for pre-registered corporate marketers. Note: Marketers are required to register at least 24 hours in advance of the event and must present a business card as proof of position title. This offer does not apply to agency professionals or vendors.
For all others: $50 pre-registration; $60 at the door |
|
| |
Tuesday, March 9, 2010 - March 30, 2010
|
| AdWords Advantage Online Summit (March 9-30, 2010) |
| Location | PPC Summit (Online Event) |
| City | Port Townsend, Washington |
| Event Type | Webinar |
| Organizer | PPC Summit |
| Cost | $300 |
|
| |
Wednesday, March 24, 2010 - March 26, 2010
|
Custom Publishing Council’s Custom Content Conference |
| Join us March 24-26 in Nashville for the Custom Content Conference, which in three short years has become the preeminent event for custom media professionals. In an action-packed 36 hours, custom media executives will network with peers, learn from industry experts about the most effective brand strategies, examine demographic trends, hear about media usage habits, and much more—all designed to provide concrete ways to maximize impact on their audiences. This year you’ll hear from senior executives at Kodak, KLM, the NHL and others. Sign up by February 22nd and save $100 off the cost of registration |
| Location | Hutton Hotel |
| City | Nashville, TN |
| Web Address | http://custompublishingcouncil.com/ccc2010.asp |
| Organizer | Custom Publishing Council |
| Cost | $595 on or before February 22 (CPC and ABM member price), $695 thereafter
$795 on or before February 22 (Non-Member price), $895 thereafter |
|
| |
Wednesday, March 24, 2010
|
| ABM Events Summit |
| Event Time | 2:00 PM - 5:00 PM |
| Location | Sentry Center |
| City | New York, New York |
| Web Address | http://www.americanbusinessmedia.com/assnfe/ev.asp?ID=199 |
| Event Type | Half-day program |
| Target Audience | Integrated b-to-b media companies, show organizers and managers |
| Organizer | American Business Media |
| Cost | $0.00 |
|
| |
Monday, April 12, 2010 - April 14, 2010
|
| 2010 Mirren New Business Conference |
| Event Time | 8:00am - 5:30pm |
| Location | Digital Sandbox Network |
| City | New York, New York |
| Event Type | New Business Conference for the Advertising Industry |
| Target Audience | CEO’s, CMO’s, COO’s, Agency Owners, Principals, Chairs, Partners, New Business Directors, Strategists, Client Services |
| Organizer | Mirren Business Development |
| Cost | $1,560 |
|
| |
Wednesday, April 14, 2010
|
BtoB NetMarketing Breakfast Series - Boston |
Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.
Speakers include:
-Janet Swaysland, Senior Vice President, Global Corporate Communications & Social Media, Monster Worldwide
-Lynne Esparo, Director of Marketing, Nuance Communications
-Drew Clarke, Americas Marketing and Field Operations, Cognos, an IBM Company
-Belinda Hudmon, Director, Interactive and Relationship Marketing, Motorola |
| Event Time | 7:45 AM - 10:00 AM - 7:45 - 8:30 a.m. - Networking Breakfast / Registration
8:30 - 10:00 a.m. - Program / Q&A |
| Location | The Westin Waltham-Boston |
| City | Waltham, MA |
| Web Address | https://home.btobonline.com/clickshare/eventPurchase.do?CSProduct=btobonline-event&CSEventId=41 |
| Event Type | Networking and Panel Discussion |
| Organizer | BtoB Magazine |
| Cost | Free for pre-registered corporate marketers. Note: Marketers are required to register at least 24 hours in advance of the event and must present a business card as proof of position title. This offer does not apply to agency professionals or vendors.
For all others: $50 pre-registration; $60 at the door |
|
| |
Monday, April 19, 2010 - April 20, 2010
|
| Camp Niche Jamboree - Magazine Advertising Sales Training |
| Camp Niche is 100% about MAGAZINE AD SALES in print and online! All sessions have a practical "how to" approach to everyday sales situations. And sessions are capped at 25-30 to ensure “campers” get individual sales training to achieve BIG results. |
| Location | Doubletree Hotel Chicago - Oakbrook |
| City | Chicago, Illinois |
| Web Address | www.campniche.com |
| Event Type | Educational conference. Sales training. |
| Target Audience | Advertising reps, directors, managers for small- to medium-size target audience magazines. |
| Organizer | Carl Landau, Niche Media |
| Cost | $795 |
|
| |
Thursday, April 22, 2010 - April 23, 2010
|
| Forrester's Marketing Forum 2010 |
| Location | Hyatt Regency Century Plaza |
| City | Los Angeles, California |
| Organizer | Forrester Research |
| Cost | see web site |
|
| |
Tuesday, April 27, 2010
|
BtoB NetMarketing Breakfast Series - Chicago |
Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.
Speakers include:
-Kristin Bockius, US State & Local Government Relationship & Social Media Marketing Manager, Microsoft
-Lisa A. Kaplan, Vice President, Corporate Marketing, Lawson Products, Inc.
-Additional speakers to be announced. |
| Event Time | 7:45 AM - 10:00 AM - 7:45 - 8:30 a.m. - Networking Breakfast / Registration
8:30 - 10:00 a.m. - Program / Q&A |
| Location | Hotel 71, 71 East Wacker Drive |
| City | Chicago, IL |
| Web Address | https://home.btobonline.com/clickshare/eventPurchase.do?CSProduct=btobonline-event&CSEventId=44 |
| Phone | 212-210-0151 |
| Organizer | BtoB Magazine |
| Cost | Free for pre-registered corporate marketers.Note: Marketers are required to register at least 24 hours in advance of the event and must present a business card as proof of position title. This offer does not apply to agency professionals or vendors.
For all others: $50 pre-registration; $60 at the door |
|
| |
Sunday, May 2, 2010 - May 5, 2010
|
| 2010 ABM Annual Conference |
| Location | The Charleston Place Hotel |
| City | Charleston, South Carolina |
| Web Address | http://www.americanbusinessmedia.com/assnfe/ev.asp?ID=83 |
| Organizer | American Business Media |
| Cost | $0.00 |
|
| |
|
|
|
|
|
|
|
