Ten years ago, the technology b-to-b publishing industry had a stellar year: about 140,000 ad pages and predictable profits. Publishers had defined audiences, built print vehicles to reach them and charged advertisers for the right to promote their products.

From the November 13, 2009 issue of Media Business

Among its other effects, the global recession is catalyzing a permanent change in the media landscape. After years of gradual audience erosion, the pressure on newspapers and magazines has accelerated.

From the October 09, 2009 issue of Media Business

The Aug.

From the September 11, 2009 issue of Media Business

We have been in the middle of the perfect storm since September. Beginning with the demise of Lehman Brothers through February, all the markets were in free fall.

From the July 17, 2009 issue of Media Business

American Business Media just released the BIN numbers for the first quarter and the results are alarming: Business-to-business ad pages are down by 30% from 2008.

From the June 05, 2009 issue of Media Business

One of the fun things about being a technology media company is the opportunity to be a first mover on trends that will become mainstream.

From the May 04, 2009 issue of Media Business

It doesn't much matter what category or market you are in. If you're in the b-to-b media space, there are plenty of things to keep you up at night.

From the April 03, 2009 issue of Media Business

I recently read an article on an industry magazine site addressing the issue of industry associations and questioning the value of association membership in tough economic times. This caused me to reflect on the economy, our industry and the value proposition of American Business Media.

From the March 06, 2009 issue of Media Business

Media company executives everywhere are asking the same tough questions: How bad is 2009 going to be? Where can we cut? Where should we invest? And what will our company and our industry look like when the economy rebounds?

From the February 06, 2009 issue of Media Business

Over the past decade, as the business world has become more complex, the b-to-b media industry has undergone a constant process of re-thinking and re-tooling the products and services it provides.

From the December 04, 2008 issue of Media Business

"The best way to predict the future,” said management visionary Peter Drucker, “is to create it.” McGraw-Hill Cos.' b-to-b businesses—specifically, Platts, our energy business; McGraw-Hill Construction; and Aviation Week —have been around for almost 100 years. In addition, each is No.

From the November 06, 2008 issue of Media Business

It is a crisp October morning in 2028—20 years into your future. Yesterday, buried in my attic, I came across an old issue of a print trade publication, and it made me reflect on the changes in our industry over the past twenty years.

From the October 10, 2008 issue of Media Business

I can't remember the date or the place exactly. It was a Primedia Business senior team meeting.

From the September 12, 2008 issue of Media Business

Conventional wisdom has it that traditional media are struggling for survival, trapped between the rock of cyclical downturn and the hard place of structural change, new technology and broken business models.

From the July 11, 2008 issue of Media Business

If you publish multiple products—print and digital—sold by multiple advertising sales forces and life is good, read no further. If you manage multiple products sold by a single sales force and life is grand, you also need not read on.

From the June 06, 2008 issue of Media Business