EMI: ASK THE EXPERT
If you have people on your e-mail marketing list who have never opened a campaign or clicked on a link, you are not alone. Or perhaps you have those who haven't done so in a long time, but they haven't bounced or unsubscribed. What can you do to reactivate them?
November 18, 2009
John Wechsler, president, FormSpring
Marketers gather data in different ways: comments, suggestions, surveys and order forms, for starters. But what is the best way to connect your e-mail marketing efforts to the customer information and preferences gathered in those online forms?
November 12, 2009
How do you measure e-mail marketing ROI? By the number of opens, number of clicks or number of hits on your Web site? Real ROI is more than that, and there are a few other metrics that you should track that denote success or the lack of it.
November 05, 2009
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