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E-MAIL - LIST MANAGEMENT
Desperate times may call for desperate measures. At least that's what marketers may be thinking right about now. There's a measure of truth to that statement, said Julie Katz, an analyst with Forrester Research, especially for e-mail marketers.
September 28, 2009
Software and services company Aptera Inc. provides software and database development as well as Web development to its more than 180 customers. The 6-year-old company has always used e-mail marketing as part of its lead-generation process.
September 28, 2009
Building lists through partnerships can be a very successful list growth tactic. It is imperative, however, to carefully evaluate a partner before exploring opportunities for e-mail acquisition efforts.
September 28, 2009
E-MAIL ANALYTICS
Cutting costs and wringing additional revenue out of existing products is always a good idea, but never more so than now. Yet most e-mail marketers don't know that they can contribute to this strategy by gathering—and acting upon—the right e-mail marketing metrics.
September 28, 2009
Marketers talk a lot about return on investment, but when it comes to e-mail marketing, many don't fully understand the very thing that can help them determine it: metrics. Often, they either stick to simple metrics—such as opens and unique clicks—or they don't use them at all.
September 28, 2009
Real ROI is more than that, and there are a few other metrics you should track that denote success or a lack of it. E-mail marketing ROI should be measured by the number of qualified leads or the conversion rate of leads generated to deals sold.
September 28, 2009
E-MAIL INTEGRATION
Last fall, when DATA Inc., an IT solutions provider, introduced a new global project management tool, the company marketed the product using a combination of a webinar, direct mail, social networking, telemarketing and e-mail marketing.
September 28, 2009
Vico Software, which markets its products as virtual construction software, sells “5-D” modeling software to commercial general contractors.
September 28, 2009
MULTIMEDIA
A few years ago, RSS (really simple syndication) was being touted as a replacement for e-mail. The technology, the theory went, would let marketers create frequent Web content updates that would then be “pulled” from a subscribed user's RSS reader.
September 28, 2009
Social marketing via e-mail, in one form or another, has been around for a while. Beginning about seven years ago, it was called viral marketing, and recipients were asked to forward e-mails to their friends and colleagues. However, it has faced challenges in the b-to-b world.
September 28, 2009
Question: How do I incorporate video into e-mail?
September 28, 2009
Are the e-mails you send to customers and prospects viewable on a mobile device? It's a question that has become critical to marketers as more businesspeople rely on smartphones when out of the office.
September 28, 2009
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