Media Business: The Magazine for Business Publishing Executives


FULL AGENDA	SESSIONS

Tuesday, September 16
Hilton New York
8:15 AM - Noon

Speakers:

Keynote

Chuck Richard, Vice President and Lead Analyst, Outsell, Inc.

Chuck Richard is Lead Analyst for b-to-b trade publishing, advertising and lead generation, including the impact of search services on these sectors. He serves as a senior analyst and executive level advisor to a broad range of Outsell clients, covering information companies, their competitive positions, industry disruptors and landscape-changing trends. Chuck served on the Board of Directors of the Software and Information Industry Association (SIIA) for years, and is on the Business Information Council of the American Business Media (ABM) industry association.

Session 1 - Our Top 5 New Online Revenue Ideas

	Jeff Giesea , President, FierceMarkets Jeff Giesea is the president and founder of FierceMarkets, a leading digital B2B media company based in Washington, DC. Previously, he worked in strategic planning for Enews and helped manage a hedge fund in Menlo Park, California. He was recently named a “Top 35 under 35” entrepreneur in the DC area by Bisnow Media.
	Alex Kam, Vice President, Digital Media, Incisive Media Alex Kam manages the Digital Media group which has responsibility for setting online strategy and managing Web operations. He has a long history in the online space having been responsible for launching and managing HBO and Major League Baseball’s new media businesses and websites. At HBO, Alex was responsible for structuring cable and satellite distribution and marketing deals.
	Jeff DeBalko, Chief Internet Officer and President, Reed Business Interactive Jeff DeBalko provides direction on the company's Internet strategy and development and leads Reed Business Interactive, the Internet division of RBI-US. He also holds the position of President of the Reed Television and Publishing Group which includes such market leading brands as Broadcasting & Cable, Multichannel News and Publishers Weekly.
	Jonathan Shar, General Manager/SVP, CNNMoney.com Jonathan oversees the business operations of the Web site, including product development, traffic and audience development, business development, operations, and the overall P&L. He also serves as the chief business-side liaison with partners at CNN. A 12-year veteran of Time Inc., Jonathan was formerly Vice President, Consumer Marketing for the Sports Illustrated Group.

Session 2 - Online Marketers: Here's What We Want

	John Osborn, President-CEO, BBDO New York John joined BBDO in 1991. He began his BBDO career on Pepsi and was the principal architect of the agency’s integrated marketing efforts, expanding the agency’s service offerings to include digital marketing, direct, CRM, custom-publishing and more. He was named President and CEO of the New York agency in February 2004.
	Jen Walsh, Global Director of Digital Media, GE In 2004, Jen joined GE as the Global Director of Digital Media, where she is responsible for ge.com, inside GE, and digital advertising and brand initiatives. Previously, she served as the Global Web Director at PricewaterhouseCoopers (PwC) of pwcconsulting.com, overseeing all business, technical and editorial operations.
	Eduardo Conrado, CVP - Global Business and Technology Marketing and Communications, Motorola, Inc. Eduardo’s role at Motorola encompasses two of their three primary business segments - Home & Networks Mobility and Enterprise Mobility Solutions businesses - with revenues of more than $18 billion. Eduardo is responsible for driving a single unified voice through a worldwide team that has been the force behind Motorola’s successful B2B integrated marketing strategy.
	Jean-Phillipe Maheu, Chief Digital Officer, Ogilvy North America Jean-Philippe is charged with accelerating “digital” revenue growth and digital innovation at Ogilvy. Jean-Philippe also leads digital innovation for Ogilvy clients such as Dove, IBM and Kraft to help them win in this new marketplace. As the former CEO of Razorfish, he played a critical role in growing the company from $1 million in revenue to more than $250 million.