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Digital Directions
Tuesday, September 16
Hilton New York
8:15 AM - Noon

Sessions:

<<KEYNOTE>> Capturing Share in the Shift to Online
Keynote Speaker: Chuck Richard, VP and Lead Analyst, Outsell, Inc.

This session will showcase winners who have captured valuable shares of the rapidly shifting online spending, and disrupters who seemingly come out of nowhere to grab advertisers' and audiences' attention and money.

Honoring Media Business' 10 Great Media Sites
Media Business will honor great Web sites from CIO, Purchasing, MarketWatch, Aviation Week Intelligence Network, The Hollywood Reporter, EcoHome Online, ChannelWeb, CNNMoney.com, ITKnowledgeExchange and GlobalSpec CR4.

Top Ideas for Generating Online Revenue
Our panel of online media business executives will present their best ideas for generating online revenues in this rapid-fire session.

Panelists:
Jeff DeBalko, Chief Internet Officer and President, Reed Business Interactive
Jeff Giesea, President, FierceMarkets
Alex Kam, Vice President, Digital Media, Incisive Media
Jonathan Shar, General Manager/SVP, CNNMoney.com

Moderator:
Bob Felsenthal, VP/Publisher, Media Business

Online Marketers: Here's What We Want

What client requirements are media companies getting right - and getting wrong - online? This panel of major agency and client-side marketers will discuss interactive spending on media properties. 

Panelists:
Eduardo Conrado, CVP, Global Business and Technology Marketing, Motorola, Inc.
Jean-Philippe Maheu, Chief Digital Officer, Ogilvy North America
John Osborne, President-CEO, BBDO New York
Jen Walsh, Global Director of Digital Media, GE

Moderator:
Ellis Booker, Editor, Media Business


Sponsored by:

CheckM8 and The YGS Group


BtoB's Digital Edge



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