 |
|
FEATURES
RESOURCES
ABOUT US
|
|
|
|
Digital Directions Day Agenda
Tuesday, September 16
Hilton New York
8:15 AM - Noon |
| 8:15 |
Networking/Breakfast |
| 8:45 |
>>KEYNOTE<< Capturing Share in the Shift to Online
Speaker: Chuck Richard, VP and Lead Analyst, Outsell, Inc.
This session will showcase winners who have captured valuable shares of the rapidly shifting online spending, and disrupters who seemingly come out of nowhere to grab advertisers' and audiences' attention and money.
|
| 9:15 |
Honoring Media Business' 10 Great Media Sites
Media Business will honor great Web sites from CIO, Purchasing, MarketWatch, Aviation Week Intelligence Network, The Hollywood Reporter, EcoHome Online, ChannelWeb, CNNMoney.com, ITKnowledgeExchange and GlobalSpec CR4.
Presented by: Ellis Booker, Editor, Media Business
Marie Griffin, Contributor, Media Business |
| 9:45 |
Networking Break |
| 10:05 |
Top Ideas for Generating Online Revenue
Our panel of online media business executives will present their best ideas for generating online revenues in this rapid-fire session.
Panelists include:- Jeff DeBalko, Chief Internet Officer and President, Reed Business Interactive
- Jeff Giesea, President, FierceMarkets
- Alex Kam, Vice President, Digital Media, Incisive Media
- Jonathan Shar, General Manager/SVP, CNNMoney.com
Moderator: Bob Felsenthal, VP/Publisher, Media Business
|
| 10:50 |
Networking Break |
| 11:15 |
Online Marketers: Here's What We Want
What client requirements are media companies getting right - and getting wrong - online? This panel of major agency and client-side marketers will discuss interactive spending on media properties.
Panelists include:
- Eduardo Conrado, CVP, Global Business and Technology Marketing and Communications, Motorola, Inc.
- Jean-Philippe Maheu, Chief Digital Officer, Ogilvy North America
- John Osborn, President-CEO, BBDO New York
- Jen Walsh, Global Director of Digital Media, GE
Moderator: Ellis Booker, Editor, Media Business |
| 12:00 |
Closing Remarks |
Sponsored by:
|
|
|
|
|
|
|
