BtoB Magazine: Marketing News and Strategies for BtoB, Direct & Internet Marketing

Close-up with Keith Pigues, VP-CMO, Ply Gem Industries

Keith Pigues is senior VP-CMO of Ply Gem Industries, a building products manufacturer he joined in August 2007. A past chairman of the Business Marketing Association (2007-2008) and a BtoB's Who's Who selection in 2007, Pigues is now at work on a book with Chicago-based consulting firm Valkre's CEO, Jerry Alderman, titled “Winning With Customers” (John Wiley & Sons, 2010).

In the following interview, Pigues talks about the challenges of marketing in the recession-battered construction sector and his strategy for the rest of this year and next.

BtoB: What's your top marketing objective for the rest o...
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