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FEATURES
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MEDIA BUSINESS
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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Laura Howard, CMO, ECI Telecom
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The listings on this page are for BtoB and Media Business in-person events only. If you would like to receive an e-mail notification of future BtoB and Media Business events, please e-mail BtoBevents@crain.com. We currently hold events in New York, Chicago, Boston, and San Francisco. Please note the city or cities for which you would like to receive event information.
If you would like to see a list of BtoB's upcoming and archived webcasts, click here.
To view the entire calendar of user submitted events, click here.
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A total of 6 events have been found. |
Thursday, February 18, 2010
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 BtoB NetMarketing Breakfast Series - San Francisco |
Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.
Speakers include: -Arlene Villanueva, Global Media Director - Intel Marketing Strategy & Campaigns, Intel Corporation -Elaine Cheung, VP-Corporate Marketing, Brocade Communications Systems -Chris Boorman, CMO, Informatica -Kevin Cox, Senior Director of Strategic Initiatives, SAP |
| Event Time | 7:45 AM - 10:00 AM - 7:45 - 8:30 a.m. - Networking Breakfast / Registration
8:30 - 10:00 a.m. - Program / Q&A |
| Location | Hotel Nikko, 222 Mason Street |
| City | San Francisco, CA |
| Web Address | https://home.btobonline.com/clickshare/eventPurchase.do?CSProduct=btobonline-event&CSEventId=40 |
| Event Type | Networking and Panel Discussion |
| Organizer | BtoB Magazine |
| Cost | Free for pre-registered corporate marketers. Note: Marketers are required to register at least 24 hours in advance of the event and must present a business card as proof of position title. This offer does not apply to agency professionals or vendors. For all others: $50 pre-registration; $60 at the door |
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Thursday, February 25, 2010
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 BtoB Webcast: Testing to Improve the Effectiveness of Your E-Mail Marketing Campaigns |
| In this webinar, Wendy Lowe, Director of Product Marketing for Campaigner and Mark Brownlow of Email Marketing Reports, will discuss the importance of testing, how to employ testing in your next email marketing campaign, and what to test to get the most out of your email marketing. They will also share examples of how testing things like your subject line, email template, and best day of the week to send can be used to improve response rates. |
| Event Time | 2:00 PM EST - 3:00 PM EST |
| Web Address | http://event.on24.com/r.htm?e=193240&s=1&k=901901210C58A6800B54B3D804C41814&partnerref=webc |
| Event Type | Webcast |
| Organizer | BtoB Magazine |
| Cost | Free (registration is required) |
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Thursday, February 25, 2010
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 BtoB NetMarketing Breakfast - New York |
Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.
Speakers include: -Dave Frankland, Principal Analyst, Forrester Research -Additional speakers to be announced. |
| Event Time | 7:45 AM - 10:00 AM - 7:45 - 8:30 a.m. - Networking Breakfast / Registration
8:30 - 10:00 a.m. - Program / Q&A |
| Location | Grand Hyatt, 109 East 42nd Street |
| City | New York, NY |
| Web Address | https://home.btobonline.com/clickshare/eventPurchase.do?CSProduct=btobonline-event&CSEventId=42 |
| Organizer | BtoB Magazine |
| Cost | Free for pre-registered corporate marketers. Note: Marketers are required to register at least 24 hours in advance of the event and must present a business card as proof of position title. This offer does not apply to agency professionals or vendors. For all others: $50 pre-registration; $60 at the door |
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Thursday, March 4, 2010
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 BtoB NetMarketing Breakfast - Atlanta |
Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.
Speakers include: -Heather Foster, Vice President of Marketing, ControlScan, Inc. -Pamela Evans, Senior Marketing Manager, IBM Software Group, Marketing -Paul Shiman, Vice President of Marketing and Strategic Alliances, Stratix Corporation |
| Event Time | 7:45 AM - 10:00 AM - 7:45 - 8:30 a.m. - Networking Breakfast / Registration
8:30 - 10:00 a.m. - Program / Q&A |
| Location | The InterContinental Buckhead, 3315 Peachtree Rd NE |
| City | Atlanta, GA |
| Web Address | https://home.btobonline.com/clickshare/eventPurchase.do?CSProduct=btobonline-event&CSEventId=43 |
| Organizer | BtoB Magazine |
| Cost | Free for pre-registered corporate marketers. Note: Marketers are required to register at least 24 hours in advance of the event and must present a business card as proof of position title. This offer does not apply to agency professionals or vendors. For all others: $50 pre-registration; $60 at the door |
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Wednesday, April 14, 2010
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 BtoB NetMarketing Breakfast Series - Boston |
Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.
Speakers include: -Janet Swaysland, Senior Vice President, Global Corporate Communications & Social Media, Monster Worldwide -Lynne Esparo, Director of Marketing, Nuance Communications -Drew Clarke, Americas Marketing and Field Operations, Cognos, an IBM Company -Belinda Hudmon, Director, Interactive and Relationship Marketing, Motorola |
| Event Time | 7:45 AM - 10:00 AM - 7:45 - 8:30 a.m. - Networking Breakfast / Registration
8:30 - 10:00 a.m. - Program / Q&A |
| Location | The Westin Waltham-Boston |
| City | Waltham, MA |
| Web Address | https://home.btobonline.com/clickshare/eventPurchase.do?CSProduct=btobonline-event&CSEventId=41 |
| Event Type | Networking and Panel Discussion |
| Organizer | BtoB Magazine |
| Cost | Free for pre-registered corporate marketers. Note: Marketers are required to register at least 24 hours in advance of the event and must present a business card as proof of position title. This offer does not apply to agency professionals or vendors. For all others: $50 pre-registration; $60 at the door |
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Tuesday, April 27, 2010
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 BtoB NetMarketing Breakfast Series - Chicago |
Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.
Speakers include: -Kristin Bockius, US State & Local Government Relationship & Social Media Marketing Manager, Microsoft -Lisa A. Kaplan, Vice President, Corporate Marketing, Lawson Products, Inc. -Additional speakers to be announced. |
| Event Time | 7:45 AM - 10:00 AM - 7:45 - 8:30 a.m. - Networking Breakfast / Registration 8:30 - 10:00 a.m. - Program / Q&A |
| Location | Hotel 71, 71 East Wacker Drive |
| City | Chicago, IL |
| Web Address | https://home.btobonline.com/clickshare/eventPurchase.do?CSProduct=btobonline-event&CSEventId=44 |
| Phone | 212-210-0151 |
| Organizer | BtoB Magazine |
| Cost | Free for pre-registered corporate marketers.Note: Marketers are required to register at least 24 hours in advance of the event and must present a business card as proof of position title. This offer does not apply to agency professionals or vendors. For all others: $50 pre-registration; $60 at the door |
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