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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Keith Pigues, VP-CMO, Ply Gem Industries
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Fall 2009:
The Westin Copley Place, November 18, 2009
- Robert DeRobertis, Marketing Director, Analog Devices, Inc.
- Dave Frankland, Senior Analyst, Forrester Research
- Philip L. Juliano, Vice President of Global Brand Management & Corporate Communications, Novell, Inc.
New York, The Roosevelt Hotel, October 29, 2009
- Adam Christensen, Social Media Communications Manager, IBM
- Mike Clark, e-Marketing Manager, Broadridge Financial Solutions / Ridge Clearing & Outsourcing
- Paul Gillin, Social Media columnist, BtoB magazine
- Michael Paradiso, Vice President of Integrated Media and Sponsorships Director, CA, Inc.
San Francisco, Hotel Nikko, October 15, 2009
- Pam Didner, Global Integrated Marketing Manager, Intel
- Bob Kennedy, Director Global Marketing Programs and Advertising, McAfee, Inc.
- Kelly Quinlan, Director of Online Marketing, Sage North America
- Mark Wilson, Vice President, Corporate Marketing, Sybase, Inc.
Chicago, W City Center, October 8, 2009
- Matt Aldrich, Director of Business Intelligence & Customer Marketing, Navistar, Inc.
- Kevin G. Espinosa, eBusiness Platform Manager, Caterpillar Inc.
- David Pittman, Sr. Director, Marketing Communications, Initiate Systems, Inc.
Spring 2009:
New York, Hyatt, June 25, 2009
- Robert DeRobertis,
Marketing Director,
GP DSP Division, Analog Devices, Inc.
- Gary Spangler,
E-Business Leader,
DuPont Electronic & Communication Technologies
- Paul Dunay,
Global Managing Director of Services Marketing,
Avaya
- Rick Short,
Director of Marketing Communications, Indium Corporation
Chicago, W Chicago - City Center, June 3, 2009
- Lisel Cherry, Associate Director of Marketing Services, CME Group
- Al Maag, Chief Communications Officer, Avnet Inc.
- Angela Sanders, Director, US Marketing Operations, Aon Risk Services
Boston, Westin-Waltham, May 14, 2009
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Leigh Day, Senior Director of Global Corporate Communications, Red Hat
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Paul Gillin, Principal, Paul Gillin Communications
- John Smits, Global Director Database, Marketing & Segmentation, EMC Corporation
Atlanta, InterContinental Buckhead, April 16, 2009
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Steele Hays,
Vice President of Advertising & Online Marketing,
Sage North America
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Leah Roscoe, Vice President of Global Marketing, VeriFone
- Stephen Zimba, Vice President of Marketing, CBeyond
New York, Grand Hyatt, March 11, 2009
- Stefan Heeke, Senior Marketing Manager, Head of Interactive Marketing, Siemens Corporation
- Greg Richards, Director, Global Online Strategy & User Experience, Pitney Bowes
- Melinda Snow Welsh, Director of Internet Marketing, Towers Perrin Global Marketing
San Francisco, Hotel Nikko, February 26, 2009
- Scott Anderson, VP of Customer Communications-Technolgoy Solutions, Hewlett-Packard
- Sandy Balzer, Senior Campaign Manager-Education, Adobe
- Steve Franzese, Vice President of Marketing, SonicWall
Fall 2008:
Santa Clara, Hilton Santa Clara, December 4, 2008
- Tom Buiocchi, VP-Worldwide Marketing, Broacde Communications Systems
- Karla Lacey, Director of Integrated Marketing Communicaions, Cisco
- Pam Dinder, Global Integrated Marketing Manager, Intel
Chicago, The InterContinental, November 20, 2008
- Mike O'Malley, Director of External Marketing, Tellabs
- Scott Kosinski, Director of Marketing Communications, Wausau Insurance Companies
- Brian Krause, Vice President of Marketing and Communications, Molex Incorporated
Atlanta, The Ritz-Carlton, Buckhead, November 6, 2008
- Heather Foster, Vice President of Marketing, ControlScan, Inc.
- Ann Lally, Digital Strategist, Randstad
- Paul Shiman, Vice President of Marketing and Strategic Alliances, Stratix Corporation
Boston, MA, October 30, 2008
- Chris Brogan, Social Media Strategist and Blogger, Chrisbrogan.com
- Robert DeRobertis, Marketing Director - GP DSP Division, Analog Devices, Inc.
- Lynne Esparo, Director of Marketing, Nuance Communications
- Sara Poulton, Vice President of Marketing, DigitalGlobe
New York, NY , October 23, 2008
- Jason Ewell, Vice President, Emerging Channels and Partnership Acquisition, OPEN from American Express
- Jean Foster, Vice President of Marketing, BT North America
- Larry Pearl, Director of Business Development, FreshDirect
San Francisco, CA, October 8, 2008
- Gordon Abel, Director of Media and Digital Marketing, Barclays Global Investors Services
- Kevin Cox, Senior Director of Strategic Initiatives, SAP Global Marketing
- Alex Craddock, Head of Small Business Marketing, Visa, Inc.
- Mark Wilson, Vice President of Corporate Marketing, Sybase Inc.
Denver, CO - September 18, 2008
- Rich Carvill, Corporate Brand Marketing Manager, Gates Corporation
- Ed Locher, Marketing Program Manager, InfoPrint Solutions Company, an IBM company
- Walter Scott, Vice President of Marketing and eCommerce, Corporate Express
- Jennifer Whiting, Marketing Director, Level 3 Communications
Washington, D.C. - September 10, 2008
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Rod DeVar, Manager of Advertising and Promotion, U.S. Postal Service
- Brian Frederick, Senior Interactive Marketing Manager, Dewalt
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Mark Meudt, Vice President of Marketing and Communications, General Dynamics IT
- Steve Radick, Associate, Booz Allen Hamilton
- Kelly Waffle, Director of eMarketing, Sourcefire, Inc.
Spring 2008:
Waltham - June 26, 2008
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Drew Clarke, Americas Marketing and Field Operations, Cognos, an IBM Company
Phil Juliano, Vice President, Global Brand Management and Corporate Communications, Novell
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Belinda Hudmon, Director, Interactive and Relationship Marketing, Motorola
Chicago - May 20, 2008
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Jason Ferrara, Vice President - Corporate Marketing, CareerBuilder.com
Mark Freeman, 6 Sigma Black Belt, eChannel Strategy & Services, Global Brand Management,
Caterpillar, Inc.
Cliff Langston, Director - Global Marketing, Sigma-Aldrich
- Richard Long, Manager of Database and Interactive Marketing, USG
New York - May 15, 2008
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Phil Juliano, Vice President, Global Brand Management and Corporate Communications, Novell
Paul Dunay, Global Director of Integrated Marketing, BearingPoint
Pauline Ores, Senior Marketing Manager, Social Engagement, IBM
San Francisco - May 8, 2008
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Douglas Howatt, Senior Director, Marketing & Internal Communications, Hitachi Data Systems
Dan Ziman, Director of Product Marketing, TIBCO Software, Inc.
Clive Over, Director of Global Marketing Communications, Atmel
Carol Kurimsky, VP-Marketing, Ingram Micro
Atlanta - April 23, 2008
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Chris Moe, Senior E-mail Marketing Manager, Sage Software
Chad Ramage, VP of Marketing, Flo Healthcare/Emerson
Pamela Evans, Senior Web Marketing Manager, IBM
Ajay Murthy, Vice President of Corporate Marketing Communications, Convergys Corporation
New York, March 12, 2008
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Eric Andrews, VP, WW Demand Generation, IBM
Chris Boylan, Director of Internet Marketing, Information Builders
Jon Carnero, VP - Interactive Marketing Director, CIT
Bill Stabile, Senior Director - Brand and Marketing Communications, Siemens Corp.
2007:
San Franscisco, November 15, 2007
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Martyn Etherington, Vice President Marketing, Tektronix Inc.
Stephanie Dillard, Global Media Manager, Integrated Marketing Group, Intel Corporation
Scott Anderson, VP of Customer Communications, HP
New York, October 25, 2007
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Edward Linde II, Senior Marketing Manager, Web Marketing, IBM.com
Geoff Ramsey, CEO, eMarketer
Mike Saad, Global eMarketing Manager, Armstrong World Industries
Chicago, October 11, 2007
Eduardo Conrado, VP - Global Business and Technology, Motorola, Inc.
Michael Friedman, Senior Marketing Manager, Zynx Health
Linda McGovern, Director of Marketing, Communications, USG
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Barbara Mousigian, Senior Director e-Commerce, CDW
New York, May 16, 2007
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Barbara Basney, Director, Global Advertising, Xerox
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Scott Koehler, Director-OPEN Online Acquisition, American Express
Michael Paradiso, VP, Global Media Director, CA
Waltham, May 2, 2007
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Jeffrey Clark, Director of Worldwide Field Marketing, Progress Software
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Robert DeRobertis, Marketing Director, Analog Devices
Paul Gillin, Content Marketing Consultant, Paul Gillin Communciations and author of "The New Influencers"
Doug Ziewicz, Marketing Director, Everon Technology Services
San Francisco, March 13, 2007
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Natasha Perry, eBusiness & Web Marketing Manager, Plantronics
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Grazia Ruskin, Manager, Online Programs, Worldwide Consumer Marketing, AMD
Helen Lechner, Senior Manager, Web Marketing Group, Cisco Systems
Felix Serna,
Sr. Director, Global eMarketing, Sun Microsystems
New York, February 27, 2007
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Lee Perlis, Marketing Manager, IntraLinks, Inc.
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Brian Nzinsky, Manager, Online Marketing, EASTMAN KODAK COMPANY
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Jon Carnero, Vice President, Director, CIT
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Paul Kontonis, General Manager, Marketing and Corporate Sales, Kaplan Test Prep and Admissions
2006:
San Francisco, October 19, 2006
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Justin Cowling, Director - Online Marketing, Altera Corp.
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Katherine Van Diepen,
Director of Worldwide Marketing Communications,
Anritsu Company
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Josh Shapiro,
Director of Internet Marketing,
Intel
Chicago, October 11, 2006
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Jason Ferrara, Director - Corporate Marketing, CareerBuilder
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Wes Thompson, Vice President - Marketing Strategy, ABN AMRO/LaSalle Bank
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Mike O'Malley, Director of Marketing, Telllabs
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Rudy Koenig, Senior Content Manager, Aon.com
New York, September 20, 2006
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Paul Dunay, Director - Global Financial Services Marketing, BearingPoint
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Jeff Ramminger, Executive Vice President,
KnowledgeStorm
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Sher Taton, Sr. Manager Global Interactive,
IBM
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Kevin Trenga, Manager - Marketing Communications, The Raymond Corp.
Chicago, June 13, 2006
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Alan Brown, Executive Vice President, Nuveen Investments
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Lance Schneider, e-Business Manager, Budnick Converting's Tapeinfo.com
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Dale F. Reeves, Director - Global eBusiness, JohnsonDiversey, Inc.
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Emily Lewington, Marketing Manager, The Savo Group
New York, May 25, 2006
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Phil Juliano, VP of Corporate Branding and Communications, Novell
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Peter DeLegge, Internet Marketing, Motorola
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Gary Spangler, E-Business Leader, DuPont Company
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Marten van Pelt, Marketing Director-Communications & High-Tech, Accenture
Boston, April 5, 2006
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Phil Juliano, VP of Corporate Branding and Communications, Novell
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Ed Jennings, VP of Marketing, PTC
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Leslie Ament, Director - Customer Intelligence Research, AberdeenGroup
New York, March 22, 2006
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Geoff Ramsey, CEO, eMarketer
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Renee Rodgers, Vice President, Avaya.com
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Michelle Lee Puleio, Assistant Director, National Marketing, Ernst & Young
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Brian Price, Executive Director, Online Marketing, Verizon
San Francisco, March 9, 2006
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Martin Laetsch, Manager for Worldwide Search, Intel
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Jon Raj, VP - Advertising and Emerging Media Platforms, Visa USA
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Justin Kestelyn, Director of Content Strategy, Oracle
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Holly Rollo, Director of Corporate Marketing, Sybase Inc.
2005:
New York City, November 2, 2005
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Gayle Sweeney, Director, Web Presence, Nextel
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Boyd Mark, Trade Marketing Director, Microsoft
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Mike Moran, Distinguished Engineer and Manager of Site Architecture, IBM
San Francisco, October 27, 2005
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Boyd Mark, Trade Marketing Director, Microsoft
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Ken Woods, Director of Marketing, Genesys
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Chris Churchill, CEO, Fathom Online
San Jose, October 25, 2005
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Martyn Etherington, Vice President - Marketing, Tektronix, Inc.
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Scott Anderson, Director, Enterprise Brand Communications, Hewlett-Packard
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Jay Fiore, Senior Manager, Marketing, eBay Business
Boston, May 18, 2005
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Susanne Perrone, Vice President, Marketing, Xerox Corporation
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Paul Dunay, Director Global Financial Services Marketing, BearingPoint, Inc.
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Mike Grandinetti, Senior Vice President & Chief Marketing Officer, Yantra Corp.
New York, April 7, 2005
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Andrea Fabbri, Senior Manager, Marketing Communications, Intelsat
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Eric Grates, Business Services Manager, eCommunications, Dow Chemical Co.
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Dean Harris, Chief Marketing Officer, Vonage
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Lesli Smith, e-Business Communications Manager, Siemens Energy & Automation
Chicago, March 9, 2005
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Kurt Baldassari, Director of E-Commerce, CDW
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Dave Cerino, General Manager, Orbitz for Business
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David Friedman, President, Avenue A / Razorfish – Central Region
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Cindy Lieberman, Director, Brand Strategy & Communications, Zebra Technologies Corporation
San Francisco, February 17, 2005
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Craig Leclair, Senior Director, Online Marketing, Altera Corp.
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Donna Shuster, Senior Manager, Marketing Communications, Integrated Device Technology
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Tien Tzuo, Chief Marketing Officer, Salesforce.com
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Shane Ginsberg, Managing Director, AKQA San Francisco
2004:
San Francisco, November 4, 2004
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Boyd H. Mark, Director of Global Marketing Systems, PeopleSoft
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Kelsey Corcoran, Manager of Lead Generation, Quantum Storage Systems
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Joslyn Taylor, Director, Online Marketing Communications, UGS
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Scott Anderson, Director, Enterprise Marketing Communications, HP
New York, October 27, 2004
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Michael Paradiso, VP, Global Media & Research Director, Computer Associates
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Tim Dunne, VP, Digital Media & Business Development, Nextel
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Stephen P. Ban, VP, Corporate Marketing, T. Rowe Price
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John Opdyke, Global Web Strategy Manager, Xerox.com
San Jose, September 30, 2004
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Boyd H. Mark, Director, Global Marketing Systems, PeopleSoft
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John Topping, Head of Technology-BtoB, Google
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Craig Leclair, Senior Director, Online Marketing, Altera Corp.
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Robert Reneau, Senior Manager, Web Business Marketing, National Semiconductor
Boston, May 18, 2004
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Kristen Vollmer, Database Marketing Manager, EMC
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Judy Gern, VP, Group Account Director, Carat Interactive
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Chris Litster, Director, CRM Marketing Deployment, IBM
San Francisco, May 6, 2004
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David Bergen, Director, WW E-Marketing, HP.com
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Gerard F. Corbett, VP, Branding and Corporate Communications Group, Hitachi America
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Keith Sanna, Senior Global Advertising and Marketing Manager, Check Point
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Michael Grekin, Group Marketing Director, Siebel Systems
Chicago, April 20, 2004
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Timothy Baker, SVP, Manager of Commercial Marketing & Sales Support, Bank One
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Peter De Legge, Director of eBusiness Marketing, Aon Service Corporation
-
Kurt Baldassari, Director of E-Commerce, CDW
-
David Hirsch, Director, B2B Vertical Markets Group, Google
New York, March 11, 2004
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Monica Luechtefeld, EVP of Global E-Commerce, Office Depot
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Eileen Conroy, VP of Marketing, MetLife
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Susanne Perrone, VP of Marketing, EBusiness & TeleWeb, Xerox Corporation
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Dawn DiMartino, Director of Enterprise Marketing, AT&T Business Services
2003:
Boston, December 2, 2003
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Ed Abrams, VP, Integrated Marketing Communications, Global Sales & Distribution, IBM
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Michael Veit, Direct / Database Marketing Manager, RSA Security
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Chris Selland, Managing Director, Reservoir Partners
San Francisco, November 12, 2003
-
Bill Carper, Senior Director, Global Programs Marketing, Oracle
-
Melanie Branon, Director of Branding and Marketing Communications, VeriSign
-
Jody Applebaum, Director of Marketing Communications, Lucent Technologies
New York, October 2, 2003
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Tim McCleary, Manager, Corporate Identity & Online Marketing,GE
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Jeff Verney, SVP, eCommerce, CIGNA HealthCare
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David Hirsch, Director, B2B Vertical Markets Group, Google
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Michael Pregler, Director, Marketing and Recruiting, Unisys Global Solution Partners Program
San Francisco, May 21, 2003
-
Stephanie Acker-Moy, Vice President, HP.com
-
Scott Anderson, Director of E-Marketing, Sun Microsystems
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Jay Fiore, Senior Manager of Marketing, eBay Business
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Marc Parrish, Director of eCommerce and Relationship Marketing, Palm
New York, May 15, 2003
-
Curt Gillespie, VP, Marketing & Sales Programs, IBM.com
-
Laura Hoffman, VP, BrandBuilding and Drive-to-web, American Express
-
Larry Snider, Director, Global Marketing Communications, Eastman Chemical Company
Chicago, April 8, 2003
-
Karen Breen Vogel, CEO, B2BWorks
-
Liz Hamilton, VP and Internet/Automation Manager, LaSalle Bank
-
Barry Litwin, VP, Sales and Marketing, LabelMaster
-
Bill Utter, VP, Marketing, Chicago Convention & Tourism Bureau
Boston, March 27, 2003
-
Rudy Chang, Director, E-Business, Pitney Bowes
-
Roger Gray, VP, Manager of Plan Sponsor Communications and Product Development, Scudder Retirement Services
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David Hirsch, Director,B2B Vertical Markets Group, Google
-
Brian Reagan, Director, Communications Planning and Lead Generation, EMC
New York, February 12, 2003
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Michael Cohen, VP-Marketing Communications, New York Stock Exchange
-
John Kahan, VP-Integrated Marketing Communications, IBM
-
Geoffrey Ramsey, CEO & Co-founder, eMarketer
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Doug Topken, Director of Web Applications & Business Integration, Sharp Electronics
2002:
San Francisco, November 14, 2002
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Bill Carper, Senior Director, Global Direct Marketing, Oracle Corp.
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David Riemer, VP-Marketing Solutions, Yahoo!
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Bruce Carlisle, Founder, CEO and President, SF Interactive
-
Yvette C. Castanon, Director of Marketing Communications and Programs, Siemens Enterprise Networks
New York, October 16, 2002
-
Joan Clark, Global Marketing Director, AT&T
-
Susan Popper, SVP-Integrated Marketing Communications, SAP
-
Tony Wilson, VP-Marketing Communications, Symbol Technologies
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Eric J. Grates, Business Services Manager, eCommunications, The Dow Chemical Company
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