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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Laura Howard, CMO, ECI Telecom
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Blog Roundup
Welcome to BtoB's look at the week in the marketing blogs. Each week we'll pull a half dozen stories from the marketing blogosphere that we think you'll find interesting or useful. These blogs are written by vendors, analysts, researchers and, yes, even professional b-to-b marketers themselves. There's so much information, there's no possible way you can digest it all. So we've attempted to select the best-of-the best. As you can see from the blogroll below, we're currently monitoring over 70 different blogs to find the best stuff out there. If you are a blogger and you're blog isn't on the list, drop us a line and include the link of your blog so we can consider adding it here.
BLOG POSTS OF THE WEEK
The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!
Posted By John Obrecht on February 08, 2010
Sales Lead Insights' Mac McIntosh is seeking audience input for an e-book that he and marcom consultant Dianna Huff are putting together on top b-to-b marketing blunders. The reward for participating? Getting your name in the e-book, along with a live link to your blog, Web site or LinkedIn profile.
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