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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Laura Howard, CMO, ECI Telecom
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Christopher Hosford
In assessing the health of search marketing, analysts track everything from the number of search queries to advertising spending and projected marketing budgets.
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Tim Ash Ceo, Siteturners.com
Tim Ash is CEO of SiteTuners.com, and author of “Landing Page Optimization” (Wiley Press, 2008). BtoB recently asked Ash about trends in landing page optimization.
BtoB has kicked off an awards program to honor marketers and agencies for superior use of social media channels.
February 08, 2010
Christopher Hosford
Atlas Copco Construction Mining Technique USA designs, manufactures and markets a variety of construction and mining equipment, including drilling rigs for water and oil and gas wells.
Kim Ann King is CMO of SiteSpect Inc. (www.sitespect.com), a multivariate testing and optimization company. BtoB recently asked King about best practices in testing Web site content.
More Search Marketing Stories
> Hands-On Search White Papers - 1/13/2010
> JWT hires director of analytics
> Monster to buy Yahoo’s HotJobs employment site
> Bing expands local business information from Localeze
> Test and measure search campaigns, landing pages for optimum performance COMMENT
> AdGooroo partnership to aid international exposure
> ComScore: Global search market up 46% in December
> Microsoft to purge Bing user data COMMENT
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EXPERT ADVICE |
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Tim Ash Ceo, Siteturners.com
Tim Ash is CEO of SiteTuners.com, and author of “Landing Page Optimization” (Wiley Press, 2008). BtoB recently asked Ash about trends in landing page optimization.
February 08, 2010
Kim Ann King is CMO of SiteSpect Inc. (www.sitespect.com), a multivariate testing and optimization company. BtoB recently asked King about best practices in testing Web site content.
February 08, 2010
Expert Advice Archive |
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CASE STUDIES |
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Christopher Hosford
Atlas Copco Construction Mining Technique USA designs, manufactures and markets a variety of construction and mining equipment, including drilling rigs for water and oil and gas wells.
Case Studies Archive |
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BtoB's Search Marketing Coverage
BtoB's search marketing stories include case studies, news analysis and trend stories that cover the strategies and tactics that b-to-b marketers, online marketers, advertisers, Web site designers, search engine marketing agencies, and other sales and marketing professionals use to increase their visibility in a search engine results page (SERP). These include Search Engine Marketing (SEM), Search Engine Optimization (SEO), paid placement, and paid inclusion, Personalized URLs (PURL), Search Engine Marketing Professional Organization (SEMPO), keyword pricing, and click fraud.
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HOS: ASK THE EXPERT
Kim Ann King is CMO of SiteSpect Inc., a multivariate testing and op-timization company. Hands On: Search recently asked King about best practices in testing Web site content. READ MORE |
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NEWS BRIEFS
BtoB has kicked off an awards program to honor marketers and agencies for superior use of social media channels. READ MORE
New York—JWT has hired Ira Helf as director of analytics for North America. READ MORE
Redmond, Wash.—Microsoft Corp. is extending its relationship with Localeze by adding the local business database company's Enhanced Business Registry of 14 million listings, including 500,000 local businesses, to its Bing search engine results. READ MORE
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