 |
|
FEATURES
GUIDES
RESOURCES
MEDIA BUSINESS
ABOUT US
 |
|
Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Keith Pigues, VP-CMO, Ply Gem Industries
|
|
|
|
|
Mary O'Brien is founder and chairwoman of the Pay Per Click (PPC) Summit series of conferences. “Hands On: Search” recently asked her about best practices in pay-per-click search advertising.
ADVERTISEMENT
November 17, 2009
Search marketing continues to evolve rapidly, even as it fragments into complementary variants such as local, real-time, video and mobile.
November 16, 2009
Ian Harris is CEO of Search Laboratory (www.searchlaboratory.com) in Leeds, England. BtoB recently asked him about best practices in international search marketing.
November 16, 2009
Christopher Hosford
Mountain View, Calif.
More Search Marketing Stories
> YouTube offers skippable ads
> Bing gains market share, inks deal with Wolfram Alpha
> Google to acquire mobile display ad provider AdMob
> Hands-On Search Whitepapers - 11/3/09
> Study finds more than half of executives expect global economic improvement COMMENT
> Google launches social search feature
> Bing announces partnerships with Twitter, Facebook for real-time search
> Yahoo, GroupM seal original content pact
|
|
 |
EXPERT ADVICE |
|
|
Ian Harris is CEO of Search Laboratory (www.searchlaboratory.com) in Leeds, England. BtoB recently asked him about best practices in international search marketing.
November 16, 2009
Mary O'brien Chairman, Ppc Summit
Mary O'Brien is chairman of the PPC Summit (www.ppcsummit.com), a series of conferences on search marketing held around the country. She has held executive positions with Goto.com, the first company to provide pay-for-placement search results.
September 14, 2009
Expert Advice Archive |
|
CASE STUDIES |
|
|
|
Christopher Hosford
Infor is a major business software company (it counts among its competitors SAP and Oracle) that, in just six years and largely through acquisitions has grown to $2.3 billion in sales and 9,000 employees.
Case Studies Archive |
 |
NEW WHITE PAPERS |
|
|
|
sponsored content |
|
Brought to you by PRWeb
What are you doing to get your company noticed? Marketing? Search Engine Optimization? Public Relations? Your company needs to be where it will get attention. Learn how online news releases can help you appear on search engines. Create a free PRWeb account and download our latest whitepaper.
|
|
BtoB's Search Marketing Coverage
BtoB's search marketing stories include case studies, news analysis and trend stories that cover the strategies and tactics that b-to-b marketers, online marketers, advertisers, Web site designers, search engine marketing agencies, and other sales and marketing professionals use to increase their visibility in a search engine results page (SERP). These include Search Engine Marketing (SEM), Search Engine Optimization (SEO), paid placement, and paid inclusion, Personalized URLs (PURL), Search Engine Marketing Professional Organization (SEMPO), keyword pricing, and click fraud.
|
| |
|
|
|
|
HOS: ASK THE EXPERT
Mary O'Brien is founder and chairwoman of the Pay Per Click (PPC) Summit series of conferences. “Hands On: Search” recently asked her about best practices in pay-per-click search advertising. READ MORE |
|
NEWS BRIEFS
Mountain View, Calif.—Google's YouTube is offering to viewers of select videos with preroll advertisements the option of skipping the ads entirely to go directly to the content. READ MORE
Redmond, Wash.—Microsoft Corp.’s Bing search engine, which has been gaining market share against its rivals, announced a new partnership with “answer engine” Wolfram Alpha. READ MORE
Mountain View, Calif.—In a move expected to strongly enhance its mobile display and search advertising reach, Google Inc. has announced plans to acquire mobile display ad provider AdMob Inc. for $750 million in Google stock. READ MORE
|
| |
|
|
|
|
|
|
|
