BtoB Magazine - News Feeds http://www.btobonline.com http://www.btobonline.com en-us Tue, 9 Feb 2010 06:00:00 EST 10 BtoB Magazine 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Super Bowl advertisers see surge in social media activity /apps/pbcs.dll/article?AID=/20100209/FREE/100209895/1078/RSSBREAKING&mime=xml New York—Advertisers that ran TV spots during Super Bowl XLIV saw a surge in social media activity on Sunday, according to a report from media company Initiative. 09.02.10 /apps/pbcs.dll/article?AID=/20100209/FREE/100209895/1078/RSSBREAKING EyeWonder forms partnership with Brightcove /apps/pbcs.dll/article?AID=/20100209/FREE/100209893/1078/RSSBREAKING&mime=xml Atlanta—Rich media company EyeWonder announced a partnership with Brightcove, an online video provider, to help clients improve their online video advertising programs. 09.02.10 /apps/pbcs.dll/article?AID=/20100209/FREE/100209893/1078/RSSBREAKING Bizo names Burdick corporate development officer /apps/pbcs.dll/article?AID=/20100209/FREE/100209891/1078/RSSBREAKING&mime=xml San Francisco—Bizo, an online b-to-b audience targeting platform and advertising network, announced Tuesday that Bryan Burdick has joined the company as corporate development officer. 09.02.10 /apps/pbcs.dll/article?AID=/20100209/FREE/100209891/1078/RSSBREAKING Initiative hires Krouse as director for social media division /apps/pbcs.dll/article?AID=/20100209/FREE/100209890/1078/RSSBREAKING&mime=xml New York—Initiative has hired Raquel Krouse as senior VP-director of Prophesee, its social media division. 09.02.10 /apps/pbcs.dll/article?AID=/20100209/FREE/100209890/1078/RSSBREAKING Study: Marketers disappointed with TV advertising /apps/pbcs.dll/article?AID=/20100208/FREE/100209903/1078/RSSBREAKING&mime=xml Cambridge, Mass.—Marketers want better TV advertising measurement techniques, more targeted ads and less clutter, according to a survey of more than 100 national advertisers conducted jointly by the Association of National Advertisers and Forrester Research. 08.02.10 /apps/pbcs.dll/article?AID=/20100208/FREE/100209903/1078/RSSBREAKING Northstar in talks to acquire Nielsen Business Media travel properties /apps/pbcs.dll/article?AID=/20100208/FREE/100209902/1078/RSSBREAKING&mime=xml Chicago—Northstar Travel Media, the Secaucus, N.J.-based publisher of Meetings & Conventions, is poised to pull the trigger on a deal to acquire travel properties from Nielsen Co.'s Nielsen Business Media, according to multiple industry sources. 08.02.10 /apps/pbcs.dll/article?AID=/20100208/FREE/100209902/1078/RSSBREAKING ‘BtoB' seeks nominations for social media marketing awards program /apps/pbcs.dll/article?AID=/20100208/FREE/100209901/1089/RSSBREAKING&mime=xml BtoB has kicked off an awards program to honor marketers and agencies for superior use of social media channels. 09.02.10 /apps/pbcs.dll/article?AID=/20100208/FREE/100209901/1089/RSSBREAKING Survey: Customer acquisition tops marketer concerns /apps/pbcs.dll/article?AID=/20100208/FREE/100209900/1078/RSSBREAKING&mime=xml White Plains, N.Y.—Cost-effectively acquiring new customers to grow their business is the biggest issue facing b-to-b marketers, according to a survey by database management company MeritDirect. 08.02.10 /apps/pbcs.dll/article?AID=/20100208/FREE/100209900/1078/RSSBREAKING Apple states opposition to iPhone geo-location ads /apps/pbcs.dll/article?AID=/20100208/FREE/100209899/1078/RSSBREAKING&mime=xml Cupertino, Calif.—Apple Inc. has posted a warning on its developer Web site that it will reject iPhone apps intended mainly to provide location-based advertising. 08.02.10 /apps/pbcs.dll/article?AID=/20100208/FREE/100209899/1078/RSSBREAKING EWayDirect adds order history segmentation capabilities /apps/pbcs.dll/article?AID=/20100208/FREE/100209898/1078/RSSBREAKING&mime=xml Southport, Conn.—Online marketing company eWayDirect Inc. has added a new segmentation feature to its multichannel marketing platform, allowing marketers to categorize customers based on their order histories. 08.02.10 /apps/pbcs.dll/article?AID=/20100208/FREE/100209898/1078/RSSBREAKING