BtoB Magazine - News Feeds http://www.btobonline.com http://www.btobonline.com en-us Fri, 20 Nov 2009 06:00:00 EST 10 BtoB Magazine 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif American Express forms consulting business /apps/pbcs.dll/article?AID=/20091119/FREE/911199998/1078/RSSBREAKING&mime=xml New York—American Express Co. announced the formation of American Express Business Insights, an analytics and consulting organization to serve business customers. 19.11.09 /apps/pbcs.dll/article?AID=/20091119/FREE/911199998/1078/RSSBREAKING Aprimo unveils cloud-based integrated marketing suite /apps/pbcs.dll/article?AID=/20091119/FREE/911199996/1078/RSSBREAKING&mime=xml Indianapolis—Marketing software and services company Aprimo Inc. has introduced a software-as-a-service integrated solution to manage interactive marketing campaigns. 19.11.09 /apps/pbcs.dll/article?AID=/20091119/FREE/911199996/1078/RSSBREAKING USPS posts $3.8 billion loss for fiscal year /apps/pbcs.dll/article?AID=/20091119/FREE/911199995/1078/RSSBREAKING&mime=xml Washington, D.C.—The U.S. Postal Service announced a net loss of $3.8 billion for its 2009 fiscal year ended Sept. 30, compared with a loss of $2.8 billion the previous fiscal year. 19.11.09 /apps/pbcs.dll/article?AID=/20091119/FREE/911199995/1078/RSSBREAKING Dynamic Logic introduces ad optimization tool /apps/pbcs.dll/article?AID=/20091119/FREE/911199993/1078/RSSBREAKING&mime=xml New York—Research firm Dynamic Logic has introduced Adometer, an optimization tool that gives advertisers an early indication of a campaign’s performance. 19.11.09 /apps/pbcs.dll/article?AID=/20091119/FREE/911199993/1078/RSSBREAKING Digital Marketing Collective launches /apps/pbcs.dll/article?AID=/20091118/FREE/911189994/1078/RSSBREAKING&mime=xml New York—Digital Marketing Collective, a collective of four marketing agencies, announced its opening as a resource for marketers. 18.11.09 /apps/pbcs.dll/article?AID=/20091118/FREE/911189994/1078/RSSBREAKING LiveWorld introduces four social media products /apps/pbcs.dll/article?AID=/20091118/FREE/911189993/1078/RSSBREAKING&mime=xml San Jose, Calif.—LiveWorld, a social media marketing agency, Tuesday rolled out four products designed to help marketers handle marketing via social media. 18.11.09 /apps/pbcs.dll/article?AID=/20091118/FREE/911189993/1078/RSSBREAKING Leader Enterprises acquires Bottlecap Development /apps/pbcs.dll/article?AID=/20091118/FREE/911189992/1078/RSSBREAKING&mime=xml Roswell, Ga.—Marketing agency Leader Enterprises announced the acquisition of Bottlecap Development, an Atlanta-based Web development company. 18.11.09 /apps/pbcs.dll/article?AID=/20091118/FREE/911189992/1078/RSSBREAKING Mediabrands promotes Comonte to worldwide CFO and COO /apps/pbcs.dll/article?AID=/20091118/FREE/911189990/1078/RSSBREAKING&mime=xml New York—Mediabrands announced that Tara Comonte has been promoted to worldwide CFO and COO from her current position of CFO. With her expanded responsibilities, Comonte will help lead diversification and growth of the Mediabrands business. 18.11.09 /apps/pbcs.dll/article?AID=/20091118/FREE/911189990/1078/RSSBREAKING IAB releases Vast 2.0 update to video ad guidelines /apps/pbcs.dll/article?AID=/20091117/FREE/911179987/1078/RSSBREAKING&mime=xml New York—The Interactive Advertising Bureau released Vast 2.0, an update to its digital video ad serving template released last year. 17.11.09 /apps/pbcs.dll/article?AID=/20091117/FREE/911179987/1078/RSSBREAKING Pfizer Animal Health selects Bader Rutter as agency of record /apps/pbcs.dll/article?AID=/20091117/FREE/911179986/1078/RSSBREAKING&mime=xml New York—Pfizer Animal Health has selected Bader Rutter, Milwaukee, as agency of record for its U.S. cattle business. Bader Rutter will provide marketing and communications services to Pfizer Animal Health beginning Jan. 1. Billings were undisclosed. 17.11.09 /apps/pbcs.dll/article?AID=/20091117/FREE/911179986/1078/RSSBREAKING