Online marketing continues to be a relatively bright spot. Even in today's depressed economy, companies that have retreated from traditional media continue to fund their digital initiatives, or at least protect these programs from significant cutbacks.
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Jonathan Rosoff Senior VP-managing Director, Razorfish
Jonathan Rosoff is senior VP-managing director at interactive agency Razorfish. BtoB recently asked him about interactive marketing and about new approaches to social media, including how marketers can best distribute and seed their messages in this environment.
October 12, 2009
Rich Karpinski
Adobe Systems' $1.8 billion purchase of Web analytics vendor Omniture Inc., which received regulatory approval last week, is the latest proof of the mainstreaming of online measurement.
Marti Konstant's years in technology marketing have made one thing abundantly clear to her: Engineers aren't like the rest of us. “If it's got marketing written on it, they don't want it,” said Konstant, VP-marketing at Open Kernel (OK) Labs (http://www.ok-labs.com) in Chicago.
Rich Karpinski
If iPhone applications follow the path of other Internet innovations—including blogs, podcasts and RSS feeds—it appears b-to-c, corporate-developed iPhone apps are about to be followed by a batch of b-to-b ones.
Avi Greengart is an analyst at Washington, D.C., research company Current Analysis. BtoB recently asked him about iPhone apps and their marketing potential.
The Wall Street Journal spin-off AllThingsD.com, building an iPhone application was probably a no-brainer.
September 14, 2009
Karen J. Bannan
Businesspeople use Cisco WebEx for a variety of reasons. Aside from online meetings it is also used for e-learning and educational purposes. The company promotes its product via an e-mail newsletter and uses StrongMail as its e-mail service provider.
July 20, 2009
One challenge in making a CRM selection is the overlap and duplication among different application categories. Here's Forrester's breakdown of the CRM ecosystem...
Janet Rubio Chief Insights Officer, Engauge
Question: What data should I mine from my e-mail programs?
BtoB's MARKETING METRICS Coverage
BtoB’s marketing metrics stories include case studies, news analysis and trend stories that cover the ways in which b-to-b marketers track and report the data that demonstrates the success or failure of their marketing efforts. Topics include Return on Investment (ROI), auditing, market share, advertising spend, Web site analytics, response rates, conversions, and Net Sales Billed (NSB).
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Marti Konstant's years in technology marketing have made one thing abundantly clear to her: Engineers aren't like the rest of us. “If it's got marketing written on it, they don't want it,” said Konstant, VP-marketing at Open Kernel (OK) Labs (http://www.ok-labs.com) in Chicago.
The Wall Street Journal spin-off AllThingsD.com, building an iPhone application was probably a no-brainer.
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