From C-Level executives operating on the front lines to the media merchant bankers who broker the big deals, our annual list is your guide to the major players in the world of business media.
November 13, 2009
A dramatic expansion of media types has sparked new interest among marketers for custom content services...
November 13, 2009
B-to-b media veteran Charles Lee recently took charge as VP-strategic programs and custom solutions at IDG Strategic Marketing Services (SMS). Formerly VP-business development and IDG corporate sales, Lee was promoted in September as part of the unit's rebranding as SMS.
November 13, 2009
When Media Business surveyed b-to-b marketers last month, what really surprised me was the importance they put on intimate events and webcasts. Both ranked very high—higher than trade shows.
The day before announcing that the U.S. Postal Service will not increase most postal rates in 2010...
November 13, 2009
Hear from Bob Carrigan, CEO of IDG Communications worldwide and Jeff Killeen CEO of GlobalSpec at the Media Business Innovator Awards.
MEDIA BUSINESS Coverage
Media Business stories include case studies, news analysis and trend stories about business and trade publishing and media. Topics include online publishing, digital publishing, circulation, audience development, reprints, fulfillment, advertising, lead generation, mergers and acquisitions (M&A), events, production, media companies, and trade publishers.
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FROM THE PUBLISHER |
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When Media Business surveyed b-to-b marketers last month, what really surprised me was the importance they put on intimate events and webcasts. Both ranked very high—higher than trade shows.
November 13, 2009
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ENDNOTE |
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Matthew Yorke, president, IDG Strategic Marketing Services.
Ten years ago, the technology b-to-b publishing industry had a stellar year: about 140,000 ad pages and predictable profits. Publishers had defined audiences, built print vehicles to reach them and charged advertisers for the right to promote their products.
November 13, 2009
Endnote Archive
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SPECIAL REPORT |
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Matthew Schwartz
A dramatic expansion of media types has sparked new interest among marketers for custom content services...
November 13, 2009
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