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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
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Close-up with Laura Howard, CMO, ECI Telecom
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EVENT MARKETING


Erin Biba
Doug Ducate is president-CEO of the Center for Exhibition Industry Research. BtoB talked to him about upcoming trends in the events industry.
February 08, 2010  COMMENT ON THIS STORY
 
 

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Christopher Hosford
When carefully targeted and produced, webinars can be a digital marketer's key lead-gen channel. Many marketers find online presentations, both live and archived, can augment other tactics, including search, e-mail and, most recently, social media.
January 18, 2010
 
Scott Voigt Vp-marketing, Silverpop
Information about your products and services is pervasive in today's marketplace. And much of that information isn't coming from you.
January 18, 2010  COMMENT ON THIS STORY
 
Christopher Hosford

Reveille Software creates software that monitors the health and performance of other, business-critical software applications.

January 18, 2010  COMMENT ON THIS STORY
 
Erin Biba
When Hewlett-Packard Co., a computer and printing device manufacturer, released its new TouchSmart line of products, it decided that its retail partners must understand in detail how the technology worked.
January 18, 2010
 
Erin Biba
When the events team at Cisco Systems, a networking and communications company, learned last year that its 2009 global sales conference would be canceled, it decided to bring the company's international sales team together online rather than abandon the event completely.
November 16, 2009  COMMENT ON THIS STORY
 
Erin Biba
For their attendance this year at the print industry's annual commercial printing gathering, Print 09, Eastman Kodak Co., a printing and photo company, decided it was time for a booth redesign.
October 12, 2009
 
Erin Biba
Generating leads is not enough anymore for event marketers in the current economy. Now marketers need to prove that those leads are high-quality customers and business partners that will champion a company long after the event booths have closed.
September 14, 2009  COMMENT ON THIS STORY
 
Erin Biba
Before the economy turned, Ciena Corp., a network solutions company, was beginning to reconsider its decision to attend large events.
August 05, 2009  COMMENT ON THIS STORY
 
Mary Fehrnstrom, director of strategic engagement and communications, Cisco Systems
We are seeing two key drivers in re-examining our event portfolio here at Cisco Systems: the economy and the evolving marketing landscape.
July 20, 2009  COMMENT ON THIS STORY
 
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