Erin Biba
When the events team at Cisco Systems, a networking and communications company, learned last year that its 2009 global sales conference would be canceled, it decided to bring the company's international sales team together online rather than abandon the event completely.
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Erin Biba
For their attendance this year at the print industry's annual commercial printing gathering, Print 09, Eastman Kodak Co., a printing and photo company, decided it was time for a booth redesign.
October 12, 2009
Erin Biba
Generating leads is not enough anymore for event marketers in the current economy. Now marketers need to prove that those leads are high-quality customers and business partners that will champion a company long after the event booths have closed.
Erin Biba
Before the economy turned, Ciena Corp., a network solutions company, was beginning to reconsider its decision to attend large events.
Mary Fehrnstrom, director of strategic engagement and communications, Cisco Systems
We are seeing two key drivers in re-examining our event portfolio here at Cisco Systems: the economy and the evolving marketing landscape.
Erin Biba
The effectiveness of large live events is faltering in the new economy. With marketing budgets being cut across the board and attendees' travel budgets slashed completely, there's little incentive to draw an audience from far away.
Erin Biba
Results from the recently released Event View 2009, an annual telephone survey of 942 international sales and marketing managers conducted from December 2008 to March 2009, found the rocky economy is taking a toll on the overall health of the event industry as well.
Charlotte Woolard
TIC Gum celebrates its 100th anniversary this year, an occasion that in another economic climate might have earned its marketing team a bump in event spending. Instead the company celebrated with a steady budget.
May 04, 2009
Events Archives
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CASE STUDIES |
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Erin Biba
Objective: Attract show attendees to the company's largest-ever booth while not overwhelming them with branding or messages. Also find a way to populate the large booth with useful information on a reduced budget.
Case Studies Archive
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