Karen J. Bannan
After hearing about job and spending cuts for months, e-mail marketing company ExactTarget, in conjunction with training and advice provider Econsultancy, this week released a new research brief that contains a little good news about marketing spending.
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Wendy Lowe, director of product marketing, Campaigner
E-mail marketing is one of the easiest and most cost-effective ways to market a small business. Don’t fall into the trap of thinking you need to know everything about e-mail before you get started. Just follow some of these best practices and you’ll be off to the races: February 04, 2010
Karen J. Bannan
Your e-mail message's call to action is often what gets people to click through or, even better, take a step toward making a purchase. Still, the wrong call to action or design can sink a campaign.
Michael Thompson, director of deliverability and ISP Relations, ClickSquared Inc.
Collecting preferences, interests, likes and dislikes from your customers and prospects to better understand them as individuals is the foundation for developing more relevant, effective messaging for your e-mail marketing communications.
January 28, 2010
Karen J. Bannan
NIIT is a global talent management company. Its U.S. unit, the Enterprise Learning Solutions Business, created its first e-mail marketing campaign in January 2008.
Sarah Welcome
Due to increasingly cluttered inboxes, e-mail responses are down overall. Here are my Top 5 Best Practices to optimize your e-mail efforts and increase key metrics. Remember, all audiences are different, so always test changes.
January 21, 2010
Carissa Newton, director of marketing, Delivra
Everyone is crunched for time and facing a bulging inbox. Marketers can respond to this challenge by being concise and compelling in their e-mail marketing design. There are three ways to do this:
January 14, 2010
Karen J. Bannan
Decade-old FranchiseOpportunities.com is an online directory that links up people looking to buy and to sell franchise businesses. Investors come to the site to find businesses opportunities and request further information.
Kara Trivunovic, senior director of strategic services, StrongMail
Customer life cycle is a frequently overlooked factor in achieving relevance in e-mail—especially in b-to-b messaging. The type of information recipients expect to receive from your e-mail program has a direct correlation to their stage of the life cycle.
January 07, 2010
Karen J. Bannan
Reputation is becoming increasingly important for marketers—especially in the e-mail world. This year, said James O’Brien, director of marketing with e-mail compliance company LashBack, there will be several “hot-button” issues when it comes to e-mail reputation.
January 07, 2010
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EXPERT ADVICE |
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Kara Trivunovic Senior Director Of Strategic Services, Strongmail
Customer life cycle is a frequently overlooked factor in achieving relevance in e-mail—especially in b-to-b messaging. The type of information recipients expect to receive from your e-mail program has a direct correlation to their stage of the life cycle.
January 18, 2010
Building lists through partnerships can be a very successful list growth tactic. It is imperative, however, to carefully evaluate a partner before exploring opportunities for e-mail acquisition efforts.
September 28, 2009
Expert Advice Archive
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CASE STUDIES |
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Karen J. Bannan
Information and analytics company Thomson Reuters was faced with a problem in 2009. E-mail marketing volume for its West LegalEdcenter division was up, but staffing was flat.
Karen J. Bannan
Software and services company Aptera Inc. provides software and database development as well as Web development to its more than 180 customers. The 6-year-old company has always used e-mail marketing as part of its lead-generation process.
Case Studies Archive
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NEW WHITE PAPERS |
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Make Your Email Newsletter Smart and Then Watch it Work
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Email newsletters can turn subscribers into enthusiastic customers for life when done properly. StreamSend's Guide for Smart Email Newsletters is intended to help plan and create successful email newsletters from scratch or to refresh existing campaigns.
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Demystifying Email Deliverability
Brought to you by: Campaigner
Take a fresh new look at the holistic factors that impact email deliverability. The study captures the practices and intentions of 517 companies to isolate top performing organizations and benchmark current practices in email deliverability.
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