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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Keith Pigues, VP-CMO, Ply Gem Industries
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Christopher Hosford
Phoenix—Companies in the financial services and technology/telecommunications sectors are the most successful in engaging customers with their e-mail marketing programs, according to a new study by e-mail delivery company Pivotal Veracity.
November 16, 2009
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Christopher Hosford
Boca Raton, Fla.—Landing-page software company Ion Interactive has extended its LiveBall Quick-Start landing page optimization solution to include mobile displays on the Apple iPhone.
November 16, 2009
Christopher Hosford
There was a time when custom publishing entailed a few pages of “advertorial” in an appropriate trade publication or, more ambitiously, an extended advertising vehicle in the guise of an actual magazine. Content was “fluff.” Nearby ads, all too obviously, echoed the fluff.
November 16, 2009
Christopher Hosford
The importance of self-regulation of Internet advertising and maintaining the health of direct mail via the U.S. postal system were two major themes stressed by John A.
November 16, 2009
Christopher Hosford
Waltham, Mass.—E-mail marketing and survey company Constant Contact has released an iPhone application to enable mobile monitoring and management of e-mail campaigns.
November 13, 2009
Christopher Hosford
New York—Marcy Shinder, VP-brand management for American Express OPEN, was recognized as BtoB's Top Marketer of 2009 at “BtoB's Best” luncheon in Manhattan.
Christopher Hosford
Omaha, Neb.—Reuters news service has reported that Dun & Bradstreet and private equity company Carlyle Group are possible bidders to purchase direct marketing holding company InfoGroup. Reuters cited sources familiar with the negotiations.
November 11, 2009
Jon VanZile
Greg Hoerner needs a lot of names—actually, he needs millions of them every month.
Postcards can be one of the most versatile options in direct mail. They offer a quick, affordable way to create smart, condensed marketing campaigns. They work just as well either in place of or in conjunction with your traditional direct-mail packages.
November 09, 2009
Christopher Hosford
Omaha, Neb.—Database marketing holding company InfoGroup Inc. Monday reported a decline in third-quarter sales.
November 03, 2009
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LIST RENTAL SEARCH TOOL
NEW FROM  Search over 20,000 B-to-B list rental properties. Find lists for postal, email or telemarketing campaigns.
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EXPERT ADVICE |
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Participating in a virtual roundtable with BtoB Senior Reporter Christopher Hosford were Stormy Dean, exec VP of database sales at database marketing holding company InfoGroup; Mike Brzozowski, exec VP and director of CRM at direct agency Draftfcb, New York; Carolyn Goodman,...
October 12, 2009
Janet Rubio
In marketing today, a fundamental truth is emerging: Direct is digital and digital is direct. The lines between these two disciplines have been blurring, and the process of their integration is speeding up.
October 12, 2009
Expert Advice Archive |
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CASE STUDIES |
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Christopher Hosford
E-mail has grown to be among the most potent of direct-marketing tools. Perhaps nowhere is its strength more demonstrable as in its ability to alert customers and opted-in prospects of new or improved products.
October 27, 2009
Christopher Hosford
Midwest Employers Casualty Co. markets workers compensation insurance to risk managers at corporations and public organizations, as well as to independent insurance brokers.
September 14, 2009
Case Studies
Archive
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NEW WHITE PAPERS |
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sponsored content
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How to Triple Your Lead Generation Productivity with Lead Nurturing
Brought to you by: The Kern Organization
Get our FREE white paper to discover why best-in-class companies use lead nurturing programs to achieve better campaign response rates, increased lead qualification rates, larger average order sizes, and higher revenue. Boost sales performance today with these valuable insights!
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Are Duplicate Records Eroding Your Bottom Line?
Brought to you by: Melissa Data Corp.
A recent TDWI study reported that organizations lose more than $611 billion each year due to bad data, which includes duplicate records. Duplicate records contribute to waste, inefficiencies and prevent you from achieving an accurate, single view of the customer. Learn how to develop a deduplication process that fits both your business rules and budget.
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Direct Marketing Success in Today's Economy
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Direct marketing is here to stay - and with analytical tools such as segmentation and predictive analytics, companies need to embrace this technology and realize it will lead to higher marketing ROI. This white paper from Experian explores a variety of marketing channels and suggests the most effective strategies for multichannel outreach across industries.
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BtoB's DIRECT MARKETING Coverage
BtoB’s direct stories include case studies, news analysis and trend stories that cover the strategies and tactics that b-to-b marketers use to communicate directly with potential and existing consumers. Oftentimes, direct marketing uses a specific “call-to-action” which allows marketers to create trackable, measurable campaigns. Topics include direct mail, list management, list brokers, CRM, Cost Per Inquiry (CPI), Cost Per Order (CPO), Cost Per Thousand (CPM), house lists, integrated marketing, lead generation, data management, and legislation such as CAN-SPAN and the do-not-call list.
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FEATURE STORY
Greg Hoerner needs a lot of names—actually, he needs millions of them every month. READ MORE
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EXPERT INSIGHT
Postcards can be one of the most versatile options in direct mail. They offer a quick, affordable way to create smart, condensed marketing campaigns. They work just as well either in place of or in conjunction with your traditional direct-mail packages. READ MORE
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NEWS BRIEFS
Phoenix—Companies in the financial services and technology/telecommunications sectors are the most successful in engaging customers with their e-mail marketing programs, according to a new study by e-mail delivery company Pivotal Veracity. READ MORE
Boca Raton, Fla.—Landing-page software company Ion Interactive has extended its LiveBall Quick-Start landing page optimization solution to include mobile displays on the Apple iPhone. READ MORE
Waltham, Mass.—E-mail marketing and survey company Constant Contact has released an iPhone application to enable mobile monitoring and management of e-mail campaigns. READ MORE
New York—Marcy Shinder, VP-brand management for American Express OPEN, was recognized as BtoB's Top Marketer of 2009 at “BtoB's Best” luncheon in Manhattan. READ MORE
Omaha, Neb.—Reuters news service has reported that Dun & Bradstreet and private equity company Carlyle Group are possible bidders to purchase direct marketing holding company InfoGroup. Reuters cited sources familiar with the negotiations. READ MORE
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LIST CHANGES
WorkForce Pros Multi-Channel
Manager: Walter Karl
Former manager: New to the market
Number of names: 380,502
Description: Database of working professionals in a number of specializations sourced from government registrations and filings, trade and business groups, business and professional associations, industry-specific directories and chambers of commerce
Price: $110/M postal, $255/M e-mail
SGA Executive Tracker
Manager: Worldata
Former manager: New to the market
Number of names: 504,778
Description: Phone-verified listing of CFOs, HR directors, tech administrators and other executives in such industries as engineering, finance, marketing and sales
Price: $105/M postal, $250/M e-mail
HCPro Inc.
Manager: Statlistics
Former manager: Worldata
Number of names: 524,315
Description: Subscribers to HCPro magazine, newsletters and webinars who are health-care professionals within hospitals, long-term care facilities, private practices, life sciences and health care vendor businesses
Price: $160/M
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