Christopher Hosford
Perhaps no marketing channel has gotten as much attention recently as social media. While it dominates conversations, the topic tends to focus on the channel's customer intelligence role and how it can help discern voice of the customer, gain market intelligence and manage product complaints.
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Jonathan Perloe, Senior Vp-strategic Marketing, Wunderman, New York
When it comes to generating results from your direct marketing campaigns, half the battle often is just being heard. But getting the ear of business decision-makers isn't about shouting the loudest.
February 08, 2010
Christopher Hosford
The Direct Marketing Association heads into the remainder of 2010 without a permanent president-CEO. But it does carry with it a mandate from its new chairman to be more responsive to various disaffected constituencies under the direct marketing umbrella.
To take the pulse of the industry, BtoB Senior Reporter Christopher Hosford contacted experts to solicit their views on direct marketing trends and the rapidly evolving forces of change brought on by digital channels, social media and other emerging factors.
February 08, 2010
Christopher Hosford
Amid today's relentless buzz about digital marketing, it's a little eye-opening when a company puts some dollars and faith behind a direct mail campaign supported by outbound phone calls.
Matt McCullough, director-interactive services, Rauxa Direct
Social media is everywhere—whether or not you need it, or think you need it or even quite understand what it all means. The array of social media outlets has quickly evolved into a communications channel attracting a savvy audience of like-minded individuals, each with a variety of interests.
Christopher Hosford
New York—Furthering industry efforts to ward off government regulation of behavioral online advertising, a coalition of marketing associations Wednesday unveiled a distinctive icon that will be displayed with ads that appear based on viewers' previous online activities.
January 27, 2010
Christopher Hosford
New York—The Direct Marketing Association has formed an executive search committee to find a new top executive, following the resignation of President-CEO John Greco.
January 26, 2010
Christopher Hosford
New York—The abrupt resignation January 19 of John Greco as president-CEO of the Direct Marketing Association is the latest, most dramatic step in what has been a tumultuous period for the association.
January 20, 2010
Christopher Hosford
Boca Raton, Fla.—Permission-based consumer e-mail lists lead all price declines among sales-lead lists, according to Worldata’s Winter 2010 List Price Index, dropping 9.84% from their levels a year ago to an average of $110 per thousand names.
January 19, 2010
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Participating in a virtual roundtable with BtoB Senior Reporter Christopher Hosford were Stormy Dean, exec VP of database sales at database marketing holding company InfoGroup; Mike Brzozowski, exec VP and director of CRM at direct agency Draftfcb, New York; Carolyn Goodman,...
October 12, 2009
Janet Rubio
In marketing today, a fundamental truth is emerging: Direct is digital and digital is direct. The lines between these two disciplines have been blurring, and the process of their integration is speeding up.
October 12, 2009
Expert Advice Archive |
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CASE STUDIES |
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Christopher Hosford
Amid today's relentless buzz about digital marketing, it's a little eye-opening when a company puts some dollars and faith behind a direct mail campaign supported by outbound phone calls.
February 08, 2010
Christopher Hosford
Although there's been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co.
January 18, 2010
Case Studies
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