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Knight Capital makes a splash at STA show
Knight Capital Group, which provides an electronic trading platform for global capital markets, created an integrated campaign around the theme of “Liquidity” at the Security Traders Association (STA) conference in Scottsdale, Ariz., last month.
The centerpiece of the campaign was a giant Knight logo at the bottom of a swimming pool at the Phoenician, the luxury resort where the conference was held. The campaign also included integrated marketing materials.
“Our business is all about liquidity, so we were looking at a way to integrate that message and create a... READ MORE
MOVES & CHANGES
Crosby—Crosby Marketing Communications, Annapolis, Md., has hired Justin Miller as group creative director-interactive. Miller was previously creative lead at interactive agency AKQA.
imc˛ health & wellness—Health care agency imc˛ health & wellness, Philadelphia, has hired Lisa Flaiz as VP-strategic growth and innovation. Flaiz was previously VP-group director and national pharmaceutical practice lead at Razorfish.
Worktank—Worktank, Seattle, announced that Carrie Byrne has been promoted to creative director from associate creative director. Also, Corey Pilkington has been promoted to director of client services from account supervisor.
NEW CAMPAIGNS
FedEx
“FedEx Delivers to a Changing World”
Agency: BBDO New York, BBDO Manila
Target audience: Business decision-makers
Campaign objective: Reinforce FedEx's commitment to helping its business customers navigate the changing global marketplace
Media: Print, online
Budget: Undisclosed
Visa Inc.
“Go World”
Agency: TBWA\Chiat\Day, Los Angeles, and AKQA, San Francisco
Target audience: Visa cardholders
Campaign objective: Promote Visa's sponsorship of the 2010 Vancouver Olympic Winter Games and drive preference for and use of Visa products worldwide
Media: TV, online, outdoor
Budget: Undisclose
Radware
“Alteon Is Back”
Agency: Graphic Minds, New York
Target audience: IT professionals
Campaign objective: Promote Radware's Alteon 5412 application delivery platform through a Web site featuring superhero characters and episodes
Media: Online
Budget: Undisclosed
ACCOUNT ACTION
Crosby—Crosby Marketing Communications, Annapolis, Md., has hired Justin Miller as group creative director-interactive. Miller was previously creative lead at interactive agency AKQA.
imc˛ health & wellness—Health care agency imc˛ health & wellness, Philadelphia, has hired Lisa Flaiz as VP-strategic growth and innovation. Flaiz was previously VP-group director and national pharmaceutical practice lead at Razorfish.
Worktank—Worktank, Seattle, announced that Carrie Byrne has been promoted to creative director from associate creative director. Also, Corey Pilkington has been promoted to director of client services from account supervisor.
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