MARKETING STORIES
FROM BtoB's NEWSLETTERS
Columbia, Md.—E-mail solutions provider Message Systems announced it has expanded its global customer support team by opening a support center in Seattle, Wash. The company named Alec Peterson director of technical services for the support center.
May 08, 2008
User experience testing is a powerful e-mail optimization technique. Unlike multivariate and A/B testing, it tells you more than what users do with your e-mail. It tells you why they do it. But there are essential best practices to consider if you want to get the most out of testing. Here are a few.
May 08, 2008
MORE MARKETING STORIES
> Secrets and lies about international e-mail marketing
> Yahoo partners with McAfee for search security
> Reactions to Microsoft’s fizzled bid for Yahoo
> Coremetrics releases latest version of analytics product
> Industry vet McCloskey on key e-mail trends
Top Marketers discuss the most effective digital strategies for b-to-b marketers. Featuring John Carnero, CIT; Bill Stabile, Siemens Corp., Eric Andrews, IBM; and Chris Boylan, Information Builders.,
STORIES FROM THE CURRENT ISSUE OF BtoB
Pay close attention to this year's Media Power 50 selections.
May 05, 2008
Despite widespread media attention to the escalating protests over China's political activities, marketers say they have not changed their plans to advertise during the Beijing Olympics this summer.
May 05, 2008
MORE CURRENT STORIES
> Roundtable: Taking measure of which metrics matter
> Radio still dials up b-to-b audience
> Marketers look to boost customer retention
> 'BtoB'/Junta42 study shows custom content spending up
> Ad spending forecast downgraded
> Trade groups respond to FTC's behavioral advertising proposal
> Taking a cue from history
> How to price smart in a recession
> A new kind of branding
> Rewriting journalism's rules
BEYOND THE BIZ
TELL US HOW YOU REALLY FEEL, TIM. ACTOR TIM ROBBINS BLEW OFF A scheduled Q&A at the recent National Association of Broadcasters' annual show to go on a profanity-laced diatribe—albeit a humorous one—on the state of the country and the echo chamber that passes for national media these days.
> Executives and home improvement
> ValueClick celebrates anniversary with cupcakes
VIEWS AND OPINIONS
Ellis Booker, editor, BtoB Magazine
From the historical trivia folder: New York's Empire State Building opened its Observatory (86th floor, 1,050 feet above the city) in 1931, at the height of the Great Depression. Not great timing for a tourist attraction. But great plans often lag contemporary realities, especially economic ones.
From the May 05, 2008 issue of Media Business
Phil Johnson, President, PJA Advertising+Marketing
When looking for ways to freshen up your brand, become a provider of relevant content.
From the May 05, 2008 issue of Media Business
Reed Holden, co-founder, Holden Advisors
Yes, the economy is hurting and most companies are reacting with big price cuts to keep their people and machines busy. The problem is that despite those price cuts, customers don't buy more. In fact, they are buying less because they're going through the same recession you are.
From the May 05, 2008 issue of Media Business
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Special Report |
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Matthew Schwartz
Pay close attention to this year's Media Power 50 selections.
May 05, 2008
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NEW CHANNELS |
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Paul Gillin
More than 800 e-mails about all kinds of consumer horror stories pour into the editor's inbox at RipoffReport.com every day. A staff of freelance editors briefly reviews every one and adds most to the public database of more than 323,000 accounts assembled over 10 years.
May 05, 2008
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BtoB's Top 10 |
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From BtoB's Top Agencies to postal optimization, these were the top ten stories of April 2008.
April 28, 2008
April 24, 2008
April 23, 2008
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BEST OF THE BLOGS |
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The Big List Of Major B2B Search Engines
Web Analytics Wednesday San Francisco Metrics and KPIs
Trade Show engagement is critical for marketers
Data chart of the week
How Social Media Almost Killed Me
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