MARKETING STORIES
FROM BtoB's NEWSLETTERS
After hearing about job and spending cuts for months, e-mail marketing company ExactTarget, in conjunction with training and advice provider Econsultancy, this week released a new research brief that contains a little good news about marketing spending.
E-mail marketing is one of the easiest and most cost-effective ways to market a small business. Don’t fall into the trap of thinking you need to know everything about e-mail before you get started. Just follow some of these best practices and you’ll be off to the races: February 04, 2010
OTHER MARKETING STORIES
> StreamSend introduces e-mail deliverability tool
> Close-up with Laura Howard, CMO, ECI Telecom
> Use social channels to improve direct response marketing
> E-mail secrets & lies: The call to action
> Delivra partners with Flimp to provide video e-mail
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Social media is top of mind for b-to-b marketers. We caught up with top marketers from Hewlett Packard, Avaya, Motorola and Emerson, and asked them how social media is working for them.
WATCH THE VIDEO |
STORIES FROM THE CURRENT ISSUE OF BtoB
Perhaps no marketing channel has gotten as much attention recently as social media. While it dominates conversations, the topic tends to focus on the channel's customer intelligence role and how it can help discern voice of the customer, gain market intelligence and manage product complaints.
An agonizing 10% unemployment rate notwithstanding, there's evidence the U.S. economy is pulling itself out of recession.
OTHER CURRENT STORIES
> Cold cuts
> B-to-b marketers cautiously explore mobile marketing
> Cross-media analytics tell the whole story
> Here's how 'you' can help you
> Selling to the C-Suite
> DMA aims to be more responsive
> Content marketing budgets to increase
> Tinseth strives to keep Boeing on steady course
> Sidewiki could spell trouble
> Optimism, accountability, social media top trends
BEYOND THE BIZ
The Apple iPad has faced surprisingly mixed reviews since its highly anticipated release last month. Though some expected the device to set the benchmark for e-readers and be a savior for the publishing industry, many reviews in the blogosphere have instead focused on a laundry list of the device’s perceived shortcomings.
> Friend of FLOTUS
> Trends in Transportation
VIEWS AND OPINIONS
Ellis Booker, editor, BtoB
An agonizing 10% unemployment rate notwithstanding, there's evidence the U.S. economy is pulling itself out of recession.
Ellis Booker, editor, BtoB
An agonizing 10% unemployment rate notwithstanding, there's evidence the U.S. economy is pulling itself out of recession.
Stephen J. Bistritz, president and founder, SellXL
Over the last decade, I was involved with a research project involving CXO-level executives who were interviewed to learn about their relationships with professional salespeople.
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Special Report |
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Christopher Hosford
Perhaps no marketing channel has gotten as much attention recently as social media. While it dominates conversations, the topic tends to focus on the channel's customer intelligence role and how it can help discern voice of the customer, gain market intelligence and manage product complaints.
February 08, 2010
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NEW CHANNELS |
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Paul Gillin
I've recently joined the Posterous parade and subscribed to Google Sidewiki. These technologies are going to mess you up. Posterous is one of the emerging class of so-called “lifestreaming” tools (Ping.
February 08, 2010
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