MARKETING STORIES
FROM BtoB's NEWSLETTERS
The question of frequency often arises before that of strategy simply because it is an easily measurable line that can be drawn in the sand.
July 02, 2009
Ottawa—E-mail marketers that pay careful attention to customer behavior and segmentation achieve an average e-mail delivery rate of 90.2%, well above the 82.3% average, according to a new study by analyst firm Aberdeen Group.
July 02, 2009
MORE MARKETING STORIES
> Branding efforts can clash with SEM
> Study: E-mail deliverability improves dramatically with segmentation
> MeritDirect to acquire list management company
> InfoGROUP combines Direct Media, Millard
> Yahoo launches self-serve display ad solution
 |
Insight from Top Marketers: What are marketers doing in this dificult economy?
Hear from Melinda Snow Welsh of Towers Perrin, Greg Richards of Pitney Bowes and Stefan Heeke of Siemens.
|
|
|
STORIES FROM THE CURRENT ISSUE OF BtoB
Aon Corp. is hoping to give its brand a global kick.
June 08, 2009
Microsoft Corp.'s new search engine, dubbed "Bing," has made a big splash since its launch late last month.
MORE CURRENT STORIES
> Roundtable: Metrics gather momentum
> SiriusDecisions Summit focuses on integration
> New BMA chair wants more CMOs
> Survey signals turnaround
> Best brands make a promise and deliver
> Budgets looking up heading into 2010
> Brand risks and rewards
> Prepare for the social Web
> IAB sets social media guidelines
> Decline in ad pages accelerates
BEYOND THE BIZ
Always blamed for your work woes? Well this time, you might actually be justified in doing so. In his novel, “The Boss” (Greenleaf Book Group Press, 2009), Australian author Andrew O'Keeffe shows there's a direct correlation between the way your manager treats you and your workplace happiness. Though a fictional account, O'Keeffe's novel is based on true stories of nightmare bosses who wreak...
> Stifled By Rainfall and a Subpar Electrical Grid
> 'Car 54, Where Are You?'
VIEWS AND OPINIONS
Ellis Booker, editor, BtoB
Our exclusive “ 2009 Marketers' Outlook” survey contains a good deal of good news.
Frederick Felman, CMO, MarkMonitor
The move by ICANN, the global body that oversees the Internet, to allow a new type of top-level domain opens new opportunities to marketers. In addition to such domains as .com or .biz, a company could use a top-level domain that matches its brand, a “.brand.”
Dean Adams, principal brand strategist, LEVEL
Every brand makes a promise to the customer; but a truly strong brand makes a highly relevant and distinctive promise, then delivers it consistently across the board. This is no small task, and one that requires everyone within an organization to know and understand the brand promise and how each...
|
 |
 |
Special Report |
 |
|
|
Christopher Hosford
Like virtually everything in the business world, database marketing seems to have undergone profound changes as economic pressures mount. To marketers, lists are still important but the uses to which they are put seem to be in transition.
June 08, 2009
|
 |
NEW CHANNELS |
 |
|
|
Paul Gillin
Are you ready for your business Web site to become a forum for a global conversation about you—a place where your fans sing your praises and critics trash your shortcomings? Like it or not, that's where the Web is heading as social networking spreads beyond the current walled-garden landscape to...
June 08, 2009
Browse the
New Channels
Archive
|
 |
BtoB's Top 10 |
|
|
|
From better blogging to alternatives to growing your e-mail ist, these were the top ten stories of June 2009.
June 26, 2009
June 25, 2009
June 18, 2009
|
 |
BEST OF THE BLOGS |
|
|
|
BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference
Keeping your business blog vital after it stops being easy
True Social Selling
READ NOW
|
BtoB VIDEO
Insight from Innovators |
 |
 |
 |
 |
|
