Outlook 2013: Marketing Priorities & Plans |
This webinar will feature top-line findings from BtoB’s 2013 Marketers’ Outlook survey, as well as presentations from top marketers at leading companies on their unique marketing plans, plus trends and strategies for 2013.
In addition, webinar attendees will also hear:
• Top goals of marketers for the year to come
• How mobile will figure into 2013 campaigns
• Plans for different types of media, social marketing, traditional advertising and more
• How content marketing is growing in importance
Speakers:
Margaret Breya, CMO, Informatica
Jamie DePeau, Corporate Chief Marketing Officer, Lincoln Financial
John Kennedy, VP Corporate Marketing, IBM
John DiStefano, Research Director, BtoB |
| Event Time | 2 pm ET - 3 pm ET |
| Location | Online |
| City | Online |
| Web Address | http://bit.ly/VonbkI |
| Event Type | Online webinar - Free to attend |
| Organizer | BtoB |
| Cost | Free |
