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A total of 2 events have been found. |
Saturday, October 20, 2012
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| B2B Leadership Symposium from Omnicom DAS Companies (Doremus, Porter Novelli, Jigsaw) |
| Location | Tsinghua University School of Journalism and Communication |
| City | Beijing |
| Cost | $0.00 |
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Tuesday, October 23, 2012
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| Fast Track Digital Marketing - Chicago |
| Event Time | 9:00 am - 5:00 pm |
| Location | 233 S. Wacker Drive |
| City | Chicago, Illinois |
| Web Address | http://goo.gl/Kkfcu |
| Event Type | If you’re new to digital (or marketing), this course is ideal. A one-day digital marketing academy, we’ll introduce you to a wide range of digital marketing and e-commerce staples. The art, the science and the revenue – you won’t find a better introduction or a more solid foundation in digital marketing.This intensive one-day course has been designed to give marketers, or those new to digital, a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in your digital marketing strategy.You will run through the acquisition tools (search, affiliate marketing, display advertising) and retention techniques (email, web personalization) as well as some of the management issues (legal issues, data gathering, integration with offline activity) to enable you to build the dream online
strategy.This course will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more...all in a simple, easy to understand way.What You Will Learn:• Setting the scene
• Planning and strategy
• Gathering data • Website design and usability
• Tracking and measurement
• Testing in digital marketing
• Creative considerations
• The digital marketing toolkitVenueThe Metropolitan Club
Willis Tower 233 S. Wacker Drive
66th FloorChicago, IL 60606Cost: $595.00Book Now:http://goo.gl/Kkfcu |
| Target Audience | Anyone who has an interest in learning about digital media and marketing. |
| Organizer | Econsultancy |
| Cost | $995.00 |
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