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Response in the era of spam: As easy as Pi

By Sharon Crost, global online marketing / social media manager, Hitachi Data Systems

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ZoomInfo launches b2b direct marketing download lists

November 13, 2008 - 1:30 pm EDT
   
 
   
 
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  • Waltham, Mass.—Business information company ZoomInfo has launched a list-download service for b2b marketers of names, postal addresses and corporate email addresses.

    ZoomInfo said its database is a CAN-SPAM compliant list of 45 million people and 5 million companies, updated daily. The service enables marketers to email targets, available in 24 categories of information and selected by profile, an unlimited number of times over a year. The service is priced from $350 to $600 per thousand names, depending on volume.

    According to the company, ZoomInfo regularly sends emails to all the addresses in its database, offering an opportunity to opt out.

    —Christopher Hosford

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