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BtoB's Best Creative
Agency: VantagePoint Marketing, Greenville, S.C.
Campaign name: Henny Penny Math microsite
Launch date: January 2013
Why we liked it: Any foodservice company would perk up at the mention of products that promise to maximize efficiency. But global foodservice equipment provider Henny Penny knows that a promise is not enough without the numbers to back it up. Henny Penny created a clever microsite with lots of information, quotes from customers and calculators that allow visitors to select a Henny Penny product and determine the amount of money and time they would save by using it. This helps Henny Penny show businesses that though its products are not the least expensive, they are likely to help save money in the long run.
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