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BtoB's Best Creative
Agency: PJA Advertising+Marketing, Cambridge, Mass.
Campaign name: Calling All Enterprisers
Launch date: January 2013
Why we liked it: This is a smart-looking site. The design is logical and easy to navigate. The color red, which has loads of stopping power, plays a dominant role—as it should when the name of the company is RedHat. Visitors to the site encounter a variety of options to learn more about the software company. Yet there is no sense of information overload. There is a video testimonial from officials of a top financial exchange, there is a downloadable CIO briefing, a case study and an analyst's perspective. We also liked how RedHat reinforces its credibility with a box that notes that 90% of the Fortune 500 rely on RedHat and 50% of the world's trading volume runs on RedHat.
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