BtoB Research Reports provide in-depth insight into the issue b2b marketers face on a daily basis.
How are the savviest b2b marketers using marketing automation to improve sales? This new research suggests that marketing automation optimizes 3 key benefits: conversion rates, click-through, and web traffic—yielding exceptional sales performance.
The 2013 Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns report is a unique look into how b2b marketers are accomplishing these goals.
Readers of this research will learn:
What's more, this report contains a case study from CSC—one of the stand-out marketing departments in the industry. In addition you will find useful segmentations contrasting tech vs. non-tech companies and large vs. small companies.
Research Finding: Marketing automation is making inroads at many b2b companies, with 46% currently using marketing technologies in some form and another 20% evaluating platforms to adopt.
Takeaway: B2b Marketers who can quickly refine the application of marketing automation with a strong plan for integration and management of all marketing efforts will have the competitive advantage.
Research Finding: Marketers are clear about the tasks marketing automation can address. Seventy-eight percent of survey respondents cited online lead generation as a major goal when implementing a marketing automation solution.
Takeaway: B2B marketers should capitalize on online lead generation. Value of marketing automation for optimizing qualified sales leads is crucial.
Research Finding: Beyond measuring marketing activities, marketers see automation as a way to assess their impact on bottom-line business results. Forty-five percent of respondents said they are measuring such factors as revenue generated from marketing automation as well as close rates on marketing-sourced leads.
Takeaway: Marketers should carefully consider marketing campaigns investments. Marketing automation can serve as a total marketing picture for campaign investments.