IDG Enterprise launches programmatic ad buying exchange
Framingham, Mass.—IDG Enterprise today launched in beta a private real-time bidding ad exchange called IDG Enterprise Exchange. The exchange allows advertisers to use programmatic buying to target IT decision-makers across IDG TechNetwork's 550 technology-focused news and community sites.
The exchange technology incorporates IDG Enterprise’s data about its 8 million visitors, along with third-party data, to help IDGEx members build campaigns to target visitors to the TechNetwork, the company said in a statement.
IDG Enterprise brands include CFOworld, CIO, CITEworld, CSO, Computerworld, InfoWorld, ITworld and Network World.