HubSpot integrates social tool with contact database

Cambridge, Mass.—HubSpot Inc. has launched Social Inbox, which integrates social media monitoring and publishing with HubSpot's contact database for better marketing segmentation.

The application flags tweets sent from a database contact to help build out that contact's profile and automatically matches a prospect with his or her Twitter activity to better personalize company responses, HubSpot said.

Social Inbox allows marketers to see how many visits, leads and customers were generated by a social channel. It also offers reports on interactions with a contact's tweet and the names of those who expressed an interest in that tweet, the company said.