Increasingly, Chief Marketing Officers are being held accountable for revenue performance. But most marketers still lack the tools and processes that enable them to play a more direct role in driving revenue. And 70% of revenue growth initiatives sink because of an ongoing disconnect between marketing and sales. This white paper looks at what top revenue performing companies are doing differently than the rest in terms of measuring revenue performance and aligning sales and marketing teams.
| Downloads:
|
Thank you for requesting this whitepaper. If you have not previously registered with BtoB, you may be prompted to do so before you can download. Click Here to Access
|
|
CLICK HERE FOR THE WHITEPAPER INDEX
