BtoB Research Reports provide in-depth insight into the issue b2b marketers face on a daily basis.
The 2013 B2B Social Media Marketing: Best in Class Rise to the Top report is a unique look into how best-in-class b2b marketers are accomplishing these goals.
Readers of this research will learn:
What's more, this report contains 18 case studies from stand-out marketing departments such as those at Adobe Systems, Aon, Cisco Systems, Dell and Intel Corp. Each of these success stories provides a sneak peak under the hood of industry leaders, showing how they're making the most of Facebook, Twitter, Mobile, LinkedIn and much more.
2013 B2B Social Media Marketing: Best in Class Rise to the Top is for b2b marketing managers and directors, content marketers, business development professionals who are looking to use social media as part of their overall marketing campaigns.
Resarch Finding: Marketers who are "very" or "fully" integrated with social media marketing total 26%.
Takeaway: B2b Marketers who can quickly refine the social channel with a strong plan for integration in support of other marketing efforts will have the competitive advantage.
Research Finding: LinkedIn, Facebook and Twitter still dominate, but Google+ continues to rank high.
Takeaway: B2B marketers should not ignore Google+. The platform's value for augmenting SEO ranking keeps it crucial.
Research Finding: Branding and Lead Generation are far and away the standout benefits for social advertising.
Takeaway: Marketers should carefully consider investments in social advertising. Certain platforms that work well for one task, may not be appropriate for another.