San Francisco—LinkedIn Corp. has agreed to buy newsreader application Pulse for $90 million, in a combination of 90% stock and 10% cash approximately. The acquisition is expected to close during the second quarter.
Pulse aggregates news from different industries and presents it to viewers in a tilelike, graphical interface. In addition to its news assembly model, Pulse offers The Wall Street Journal's premium content through its app. Pulse has raised a total of $10 million in venture funding since its founding in 2010.
LinkedIn has been increasingly active in disseminating news, content and discussion. This month, the social site began rolling out out a feature that makes it easier for users to mention companies and other LinkedIn members within their posts and conversations. In February, LinkedIn's SlideShare added a feature that allows marketers to better monitor presentation views and engagement.