SOCIAL MEDIA MARKETING

Three best practices for social media monitoring at conferences

March 20, 2013 - 6:01 am EDT

OTHER SOCIAL MEDIA STORIES

The power of many

Embrace your online critics

Three steps to building great social content

Tips to writing a social media policy

SEC establishes revised social-disclosure parameters

RELATED RESEARCH

2013 Social Media Marketing: Best in Class Rise to the Top

"Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

Conferences around the world are occurring on a weekly basis, and if you're not monitoring social media you're missing out on valuable insights that you can extract from conversations, observes Andrew Gothelf on the Salesforce.com Marketing Cloud blog .Even if you do have a social listening tool in place, the process of deciding what to listen for can be quite overwhelming. What should you take into account when determining what to monitor on the social Web during conferences related to your business? Gothelf offers some best practices.

READ MORE

Countries as umbrella brands

Read more posts

CURRENT ISSUE

SPECIAL REPORT

Top Digital Marketers

MARKETING AUTOMATION

BtoB study: Automation adoption accelerates, but obstacles remain

E-COMMERCE

B-to-b e-commerce taking hold

CONTENT MARKETING

CMO Council finds online content has significant impact on buying decisions

DIRECT

Privacy debate back in spotlight

SOCIAL MEDIA MARKETING

Three best practices for social media monitoring at conferences