TechHive teams with Edmunds.com for car tech coverage
San Francisco—TechHive, a consumer tech brand of IDG Consumer & SMB, has formed a collaborative editorial partnership with Edmunds.com.
Edmunds.com will bring its auto tech expertise to TechHive's audience and TechHive editors will bring their consumer tech expertise to the Edmunds.com audience of car shoppers.
Content produced through this alliance will appear on both TechHive.com and Edmunds.com, with the first feature-length story, “Best Tech-Friendly Cars of 2013,” scheduled for later this spring.
“Technology in cars used to be an afterthought, but now it drives buying decisions,” said Jason Snell, senior VP-editorial director of IDG Consumer & SMB, in a statement. “We expect to see a lot of innovation in this area from tech companies and automakers alike in the coming years, and we'll be there to report on all of it.”