Legrand debuts brand campaign

Syracuse, N.Y.—Legrand, the parent company of Pass & Seymour electrical wiring and control company, has debuted a brand campaign called “Designed for You.”

The campaign combines the tagline of Legrand, “Designed to be better,” with the brand promise of the Pass & Seymour line of products, “The one that works for you.” Eric Mower & Associates, Syracuse, N.Y., created the integrated campaign, which includes print and online. The campaign budget was undisclosed.