Chicago—CDW has introduced a new ad campaign called “Winning the Road,” featuring basketball star Charles Barkley. The integrated campaign was developed by Ogilvy & Mather, Chicago, and includes TV, print and online. The campaign is an extension of CDW's “People Who Get IT” campaign. TV spots are running during the NCAA's March Madness basketball tournament on CBS, TBS, TNT and truTV. The spots feature fictitious company Gordon & Taylor and show how CDW powers social media, internal communications, sales enablement and PR support. The budget was undisclosed.
