New York—Total ad spending in the U.S. reached $140.0 billion last year, up 3% over 2011, according to Kantar Media. Kantar tracks ad spending for measured media including TV, radio, magazines, newspapers, online (display ads only) and outdoor advertising.
During the fourth quarter, total ad spending was up 2% compared with the same period in 2011.
The fastest-growing media category last year was TV, which grew 8% over 2011, Kantar said. Outdoor advertising grew by 5%, and radio increased by 3%.
Categories that were down last year included magazines (down 2%), newspapers (down 3%) and online (down 3%).
Within the magazine category, ad spending in consumer magazines was down 3% from 2011, while ad spending in b2b magazines was down 2%.
In addition, Kantar, Kantar Media's parent, announced that Richard Ingleton has been appointed CEO of its TNS research unit. Ingleton was previously partner-global customer leader at Ernst & Young. He succeeds Eric Salama, who had been serving as CEO of TNS and Kantar. Salama will continue as CEO of Kantar.
