The past few years have witnessed profound changes in how marketers do their jobs. Today's modern marketer faces a new paradigm of inbound marketing programs driven by digital channels, served by multiple touches, and measured by sophisticated technologies—and where data analysis is king. It is a daunting new world that marketers are negotiating, often with limited budgets and staff. This white paper explores the elements of modern marketing that marketers are employing today, as well as their views of what constitutes the "ideal" marketer and possible means of reaching that level.
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