State Street Corp.
“Precise in a World That Isn't”
Agency: Gate Worldwide, New York
Target audience: Investors
Campaign objective: Promote the value of investing in SPDR Gold Shares as an investment strategy
Media: Print (Barron's, The New York Times, The Wall Street Journal), online
Nascar
“Resumé”
Agency: Ogilvy & Mather, New York
Target audience: Advertisers and consumers
Campaign objective: Show the power of the NASCAR brand in engaging fans, advertisers and new audiences
Media: TV (Fox)
Budget: Undisclosed
Amtrak
“Take Off”
Media: TV, print, online, out-of-home
Agency: Draftfcb, New York
Target audience: Business travelers
FedEx Corp.
“FedEx Racing. It's Good to Be Fast.”
Media: TV, online
Agency: BBDO New York
Target audience: Business decision-makers
