• Connect With Us
EVENT SOLUTIONS B2B AGENCIES WHITEPAPERS WEBCASTS EVENTS NEWSLETTERS JOB BOARD ONLINE DIRECTORY
 
 
FEATURES
Top 50 Advertisers
Media Power 50 - 2013
Who's Who in B-to-B 2012
BtoB's Best
Top Agencies 2013
Social Media Award Winners 2013
Top Digital Marketers
BtoB Intelligence Center
BtoBlog: B2B Marketing Blog
 
GUIDES
Lead Generation Guide 2012
Marketers Resource Guide
Interactive Marketing Guide
Email Marketer Insight Guide
 
RESOURCES
BtoB Awards
Blog Roundup
BtoB Webcasts
Whitepapers
Events
Digital Edge LIVE
Digital Edge Virtual Show
EMail Newsletters
Job Board
Online Directory
Purchase BtoB PDFs
Research Archive
Video Archive
BtoB Marketing News Widget
 
MEDIA BUSINESS
Media Business Magazine
 
ABOUT US
Contact Us
Media Kit
Subscribe
 
  
 

SOCIAL MEDIA MARKETING

 

Study finds Fortune 500 active in social media

March 1, 2013 - 12:16 pm EDT
   
 
   
 
OTHER SOCIAL MEDIA STORIES
  • Embrace your online critics
  • Three steps to building great social content
  • Tips to writing a social media policy
  • SEC establishes revised social-disclosure parameters
  • Paid and organic postings can be an effective duo
    		•
     
    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    North Dartmouth, Mass.—More than one-quarter of the Fortune 500 were active in blogging last year, according to research from the University of Massachusetts at Dartmouth.

    In addition, 365 of the Fortune 500 have active Twitter accounts, an 11% increase since last year. The top 10 companies on the Fortune list, including Chevron Corp., ConocoPhillips Co., ExxonMobil, General Motors Co. and, all post to their Twitter accounts consistently, the study reported.

    The study, which examined the blogging activities of the Fortune 500 companies throughout 2012, showed that the telecommunications industry had 40% of their companies blogging, while commercial banks, specialty retail and utilities had 25% to 30% of their companies blogging.

    E-mail Story     Print Story    







     

    SITE MAP   |   MEDIA KIT   |   BtoB EDITORIAL CALENDAR (PDF)   |   CONTACT US   |   SUBSCRIBE   |   NEWSLETTER   |   WHITEPAPERS   |   Crain Publications

    BtoBonline.com Privacy Policy. Copyright 2013, Crain Communications Inc.
    Information  |  For advertising information contact Robert Felsenthal.