Everybody's in a hurry these days—in person and online. When you're rushing to get a mailing out, it's important to remember that if you take the time to add your own finesse and flavor to your email campaign, it'll go a long way with your audience. And, above all, please avoid these often-overlooked mistakes:
If your company is a high-end boutique, a restaurant, nonprofit or university, my hunch is you'd like to convey confidence, authority and an absence of chaos. Even an exciting and important message does not necessitate random bold and italic words, huge font sizes or new font colors for every paragraph. Your communication should speak for itself through its message and offerings without making your readers go cross-eyed.
How dull would it be if we said things like e-blasts (ick), leveraging subscriber relationships (yawn) and offering top-of-the-line, data-rich solutions (eyeroll)?
Take a look at your copy and ask yourself: Who are we? What sets us apart? If you'd like extra tips along the way, check out our post on turning off the bot talk.
Consider these email faux pas when you're creating your next email campaign, and your readers will likely spend more time reading what you have to say.
Katie Lewis is a customer support specialist at Emma Inc., an email marketing and online communications company.