New York—FedEx Corp. is debuting a NASCAR-themed online campaign in advance of Sunday's Daytona 500.
The campaign, created by BBDO New York, includes online banner ads and pre-roll video spots, which will appear on NASCAR.com, FedEx.com and other sites. The ads feature Denny Hamlin, driver of the FedEx-sponsored racing car. The campaign budget was undisclosed.
